Sat.Oct 29, 2022 - Fri.Nov 04, 2022

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Why Sales Objection-Handling Training Fails

Iannarino

Much objection-handling training is old and outdated. It was created and developed long ago for the way people used to buy and sell. The strategies and tactics were designed to "handle" or "overcome" a contact’s objections. These legacy strategies and training were not created for our current ACDC environment (one of accelerating, constant, disruptive change).

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How Your Sales Team Can Double its Win Rate in a Recession

Membrain

Isn't it awesome when you learn about new tricks your computer, phone or software can do that you weren't previously aware of? I've been using a number of new widgets on the home screen of my iPhone 13 and I love how quickly I can get or enter information!

Sales 99
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Trending Sources

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Why You Need to Love Your Sales Team

Sales Gravy

In today's world there are few barriers to career change. Top sales talent can walk out of your door to another career opportunity at any time. This puts more pressure on sales leaders than ever before to foster a sales culture and team environment that compels people to stay. On this episode of the Sales Gravy Podcast, Jeb Blount (People Follow You) sits down with Helen Fanucci author of the brand new book, Love Your Team, to discuss what sales leaders must do to retain talent build and stronge

Sales 105
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Sales Commandment #3: Getting Introductions

Anthony Cole Training

Get out of the cold-calling business! Share this video with your people who might struggle with getting introductions. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Today we dive into Commandment #3!

Sales 62
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Is There A Selling Career Path?

Partners in Excellence

Recently, I had a fascinating conversation with a client. We talked about something I rarely hear managers discussing, and something I don’t see pundits commenting on. The topic was, “What kind of career path options do we want to develop for our people? How do we challenge and retain our people longer? How can we enable them to contribute at higher levels?

Sell 114
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Increasing Average Close Rate for Sales

Iannarino

The close rate, also called the win rate, is a common statistic for measuring sales effectiveness. The average close rate for outside sales professionals is commonly identified as 40 percent. Other statistics suggest all salespeople combined have a close rate of less than 20 percent. I am unaware of any international governing body requiring all sales organizations to upload a file with their wins and losses to include in their annual “State of Sales” report.

Closing 226

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Latest Podcasts: Four Perspectives on Leadership

Force Management

Business leaders in all stages of their career can benefit from self-reflection and improvement. That's why Revenue Builders hosts John McMahon and John Kaplan get real with leaders from all backgrounds and with many different paths to success. This month, the podcast welcomed four guests with wisdom only experience can make. Tune in as they describe their journeys, sharing lessons they've learned about life, people and themselves - and how each has made them a better leader.

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Half of Public SaaS Companies Trade At Under 6x ARR Today

SaaStr

Bessemer Venture Partners had added a nice newsletter, Parting the Clouds , that’s very metrics dense. A few stuck out this week as helpful ways to summarize just what’s happening with SaaS public companies. Two big take-aways from this week: 53% of the BVP Cloud Index is trading under 6x ARR , representing 40 companies. The top tier of public Cloud companies is trading at 12x ARR, but they are growing 50%+ at $500m+ in ARR, with importantly, 15%+ Free Cash Flow margins.

Growth 129
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Improving Your Sales Mindset

Iannarino

In a recent post on LinkedIn, I noted that accounting managers rarely ask people for advice on motivating their accounts payable people. Several readers responded that accounts payable clerks need not deal with the rejection encountered by salespeople. One person piled on and said salespeople face rejection 75 percent of the time.

Sales 218
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New Data: Is Sales Compensation Aligned With Changing Motivational Needs?

Understanding the Sales Force

My MacBook Pro is running Monterey version 12.6 and it has been charging to only 80%. This was driving me crazy so I did some digging and found that the default battery setting is "Optimized" where it says the following: "To reduce battery aging, your Mac learns from your daily charging routine so it can wait to finish charging past 80% until you need to use it on battery.".

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Conversations?

Partners in Excellence

Everyday I read articles about how to conduct sales conversations. They get into topics like, “do you start with ‘How are you…,'” They extend into the exact sentence structure, use these words, don’t use these, counter with this, use these pattern interrupts, here are the sequences. There is discussion about authenticity, which often seems to be faux authenticity; sometimes accompanied by recommendations on mirroring, facial expressions, and so forth.

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Founders Today Just Need to Assume the Next Round Never Comes

SaaStr

My summary of Venture Markets in Nov 2022: Series B and later even worse than looks in data: 85%+ of investing here has simply ceased. Seed and Early Series A: Deals take longer but off about 40%. Some have slowed down but most vets don't care too much about today's macros. — Jason Be Kind Lemkin (@jasonlk) November 2, 2022. So we’ve talked about it often here at SaaStr, but things are just so … odd right now in SaaS.

Growth 129
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The 5 Challenges of Consultative Selling Training

Iannarino

Ask a salesperson if they are consultative, and you will find most answer in the affirmative. After nodding in agreement, ask that salesperson what makes them consultative, and you will hear many ideas, none close to correct.

Consult 218
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How to get the most out of the Google Search Console API using regex

Search Engine Land

Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI. The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you – if you know how.

Follow-up 115
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Supercharge Your Sales Strategy with Effective Win/Loss Analysis (2/3)

Membrain

Your win/loss analysis can be a secret weapon for improving every aspect of your business. From sales strategy to individual sales skills, this three-part series gives you the framework for improving the way your sales system performs each year, using your win/loss analysis.

Sales 101
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Dear SaaStr: What’s Your Top Advice For All New SaaS Founders?

SaaStr

Dear SaaStr: As a VC, if you could go back to your operational experience (as part of a hyper-growth startup), then what would you remind yourself to take note of? My top list: Slow down big decisions — when you aren’t sure. You have to move fast and break things, but if the pit in your stomach says, “Maybe don’t do that,” — slow that decision down.

Start-ups 124
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A Value Creation Model

Iannarino

You often hear people talk about creating value for their clients. Much of the time, this refers to a salesperson’s solution and the better results it provides. Better results create value. That value, however, is unavailable to the prospective client until after they buy whatever the salesperson sells.

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How to guarantee your marketing wins every time

Martech

How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.

Campaign 103
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Platform usage increases to more than 12 million connected users in 2022. SEATTLE, Nov. 2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance.

Growth 98
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5 Interesting Learnings from Duolingo at $360,000,000 in ARR

SaaStr

Duolingo has dominated online language learning, rocketing to $360m in ARR and a $3.25 Billion market cap after launching back in 2012. And in today’s market, that’s strong performance. While the average Cloud stock has fallen almost 50% in 2022, Duolingo’s has stayed up, and is down just 10% in the past 6 months. So it’s doing what Wall Street wants today.

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The Art of Sales

Iannarino

Some people believe that selling is a job or a profession, while others believe it is a set of skills one can acquire. Neither belief is wrong, but there is another way to think about sales and selling: that it is an art.

Sales 187
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Channel groups: Getting started with Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.

Start-ups 102
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Leadership Development with Kirsten Wynn

criteria for success

Welcome back, Let's Talk Sales listeners! This week's guest is a longtime friend of CFS – Kirsten Wynn! Kirsten is the Chief Innovation & Programming Officer at the Women Presidents Organization , a close-knit community of some of the world’s most successful women business leaders. . She has overseen more than ten successful years of the 50 Fastest Growing Women Owned/Led Companies ranking and oversees all events, communications and marketing for the WPO. .

Sales 98
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Dear SaaStr: What Are the Advantages and Disadvantages That a Founder CEO Has Over a Normal CEO?

SaaStr

Dear SaaStr: What Are the Advantages and Disadvantages That a Founder CEO Has Over a Normal CEO? A founder-CEO has 4 big advantages: She/he can make big bets. Mark Zuckerberg spent 10% of Facebook’s shares to buy WhatsApp. Without even allowing much board-level discussion. $20b at the time — far more now. And $1b to buy Instagram when it had a handful of employees.

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5 Sales Rep Best Practices To Drive Sales in 2023

Iannarino

Are you hitting your targets? If not, you aren’t alone: Only an estimated sixty percent of reps hit their quotas.

Quota 211
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Soundrise connects advertisers to podcast creators with shared values

Martech

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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As Customer Needs Evolve, These 4 Trends are Reshaping the Marketing World

Salesforce

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors , an economy in flux, and emerging technologies are all rocking the boat. The good news? You can help your company weather the storm by embracing tech tools, personalizing your customer interactions, building for a cookieless future, and prioritizing collaboration with remote teams.

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Top SaaStr Content for the Week: Grammarly’s CEO, CRO Confidential, Braze’s CEO and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: SaaS Multiples Are Down 75% From a Year Ago. The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs. Customers Love a Good Product Roadmap Review.

Quota 115
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The ultimate guide to creating a winning cold email strategy

PandaDoc

Cold emailing is a difficult marketing strategy for two main reasons. Your audience doesn’t know you and has no reason to trust you, and you don’t receive any feedback in real-time — either verbal or non-verbal — which makes it impossible to adapt your approach to their immediate reactions. Instead, you have to wait for an eventual answer, which in many cases never comes.

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Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.