Anthony Cole Training

MARCH 8, 2024

Most sales managers spend less than 10% of their time on coaching, and only one third of managers actually coach their people on a weekly basis. Yet, the Coaching Competency is the most critical part of a sales manager's responsibilities; it is also the most difficult skill set to learn and master. There are many reasons for this, but among them are: the managers themselves were not coached or they had a bad experience with coaching; they were elevated to a team lead or manager position based on

Sales 317

Sales Process Drivers/motivators 317

Engage Selling

MARCH 6, 2024

Self-promotion will only take you so far. How selling results with proof is the way to win over your prospect. Also – don’t forget to check out: Are You Burning … The post Your Prospect Needs Proof first appeared on Colleen Francis - The Sales Leader.

Prospecting 62

Prospecting Promote Sell Sales 62

Iannarino

MARCH 4, 2024

There are people who still believe that the sales contest is between two companies and their solutions. The truth is that the contest is between the salespeople vying for the opportunity.

Strategize 275

Strategize Clients Sales 275

Sales Pop!

MARCH 4, 2024

The first sales slogan to accept is that upfront, people buy you, not your product or service. Therefore, it is critical to establish a standout brand and focus on being original in how you serve and accommodate clientele and audiences globally. Moreover, trustworthiness is essential. It is always wise to question our unique mindset, ambition with goals attached, and strategies for moving to new heights.

Referrals 173

Referrals Strategize Relationship building Represent 173

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Force Management

MARCH 7, 2024

We've wrapped up another exciting month of podcast episodes, and this time we're bringing you some great tactical conversations on the current best practices in sales from seasoned sales leaders. Whether you're an upcoming leader or are currently managing a sales organization, there are some valuable lessons to be learned from these guests. From preventing deal slippage to mastering customer success to maximizing the value of Sales Engineers and Sales Development Representatives, dig into these

Represent 155

Represent Engineering Start-ups Conversion 155

Engage Selling

MARCH 4, 2024

Too many sellers hound prospects to the point of no return. How holding back at the right time can pay dividends in the future. Also – don’t forget to check … The post Are You Burning Bridges? first appeared on Colleen Francis - The Sales Leader.

Prospecting 62

Prospecting Lead generation Sales 62

Sales Pop!

MARCH 4, 2024

It is believed that the trucking business is the foundation of commerce because it ensures continuous movement of things along supply chains, shipping commodities to various places and enabling trade. No matter whether goods are for consumer or raw material purposes, these lorries provide the necessary performance and dependability. Stealthily meandering through diverse landscapes, trucks carry supplies from suppliers to manufacturers and retailers everywhere.

Transportation 162

Transportation Electricity Agriculture Manufacturing 162

Partners in Excellence

MARCH 6, 2024

Just as selling has evolved, buying has evolved–but differently. Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? While it’s always dangerous to make generalizations because there are always exceptions, but with that as a disclaimer, let’s focus on what buyers don’t need from sellers.

Education 149

Education Sell Trust Presentation 149

Search Engine Land

MARCH 5, 2024

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.

Engineering 145

Engineering Start-ups User Experience Technique 145

Iannarino

MARCH 7, 2024

If you want to know what the future looks like, you look for futurists that study demographics and geography. The first book in the One-Up Book Club was this kind of book.

Sales 272

Sales 272

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.

Technology 136

Technology Technology Intrinsic Cross-sell 136

Partners in Excellence

MARCH 2, 2024

Over the past few years, I’ve noticed a trend among sellers. There seems to be no passion for what sellers do. To many, it’s a job, a way to make a living. Many, after reading posts from “experts” are solely focused on the “big bucks,” and the majority of them fail. Selling is one of the toughest things to do well.

Sell 141

Sell Clients Sales 141

Search Engine Land

MARCH 8, 2024

The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of their search traffic was wiped out.

Technique 132

Technique Engineering Process 132

Iannarino

MARCH 8, 2024

Once, a friend invited me to a fundraising event for a politician. There were hundreds of people all vying for the politician’s attention. At some point, I had a few minutes with the politician, and I asked him a question. When he spoke to me, he blocked out all the people and noise around us. For those few minutes, I was his only focus. What was impressive was his ability to ignore the throng surrounding us and speak to one person.

272

272

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

MARCH 4, 2024

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.

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Campaign Cross-sell Contact Follow-up 134

Partners in Excellence

MARCH 6, 2024

Preface : Who doesn’t know Anthony Iannarino ? Anthony has been a friend/colleague for years. One of the things that has made me fascinated about his work is he thinks differently and deeply about selling. And it’s that difference that makes him so special. Thanks for your contribution Anthony! When I was twelve, someone told me that if I knocked on every door in my apartment complex and each of the ones on each side, people would give me money.

Sell 139

Sell Non-Profits Cold Call Clients 139

Veloxy

MARCH 5, 2024

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose? Start by understanding the key features, user experience, and overall functionality unique to Gmail and Outlook.

Service 130

Service User Experience Price Transportation 130

Iannarino

MARCH 6, 2024

Evolution from Spray-and-Pray to Ideal Customer Profile Targeting In the last decade, sales organizations moved away from a spray-and-pray approach, adopting a strategy engineered to target their Ideal Customer Profile (ICP). As part of this change, sales organizations began personalizing their cold outreach emails, incorporating strategies such as acknowledging the contact’s role, identifying a trigger event or concern, offering a compliment, and addressing the client’s interests.

Sales 246

Sales Engineering Customers 246

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?

Objectives and Key Results 133

Objectives and Key Results Strategize Government Technology 133

Partners in Excellence

MARCH 5, 2024

Some of you may be reading my series, “ Why I’m So Interested In Selling.” I have several dozen stories so far, releasing a few each day. Everyone that’s responding is an extreme high performer. They come from varied industries ranging from motorcycles and extreme sports, professional services, software/SaaS. medical devices, semiconductors, industrial products and others.

Territory 139

Territory Sports Technique Represent 139

Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. I’ve spent a lot of time studying the patterns and research around what makes great sales leaders. That’s because in a profession often plagued by poor experiences and bad reputations, great sales leaders are not only a beacon of light to their teams, but the te

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Iannarino

MARCH 2, 2024

There is something better than leads. In some industries, you are better off with a strategy built on a list of targets. These targets will not need to be qualified because you know they already buy what you sell, even though they are currently buying from one of your competitors. This is something we describe as a competitive displacement , a nicer way of saying "stealing your competitor's client.

Clients 207

Clients Sell Sales 207

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

Search Engine Land

MARCH 7, 2024

Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some of its support tools are impacted by some outage of sorts.

Contact 128

Contact 128

Partners in Excellence

MARCH 2, 2024

Preface: I first met Rene Voorhost years ago when he was the Nordics/Benelux sales manager for National Instruments. I don’t recall exactly how we met, I think he saw me speaking and later reached out to say, “Dave, I think there is a better way to think about these things.” Since then, he’s become a thought partner in helping me develop tools and models on driving sales performance.

Sell 138

Sell Education Territory Engineering 138

Martech

MARCH 4, 2024

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email.

Government 129

Government User Experience Promote Trust 129

Iannarino

MARCH 5, 2024

Maximizing Sales Success: Understanding and Reducing the Error Rate in 2024 It is crucial for a salesperson to know their win rate. If you are a sales leader or manager, you should be aware of your team's average win rate, as well as each individual’s win rate. This is arguably the most important metric, surpassing even pipeline coverage, because the win rate provides more insight than any other KPI, be it deal size or sales cycle.

B2B 191

B2B Pipeline Sales 191

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows you your top SEO issues. Fabrice Canel, the Principal Product Manager at Microsoft Bing, announced this today at PubCon and published the news on the Bing blog.

Engineering 126

Engineering Start-ups Product 126

Partners in Excellence

MARCH 2, 2024

Preface : Wolrad Claudy is a great friend and client. I first met him years ago when he ran global sales for Tekelec (acquired by Oracle). He’s one of the most fascinating sales leaders I’ve worked with. Since Tekelec, he has been involved in a number of technology start-ups, has developed a specialized fund, providing seed capital to some start-ups.

Sell 137

Sell Negotiate Up-sell Relationship building 137

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.

Retail 125

Retail Commission Networking Technology 125

Heinz Marketing

MARCH 7, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand. I found it interesting to be able to quantify something so qualitative.

Technique 122

Technique Objectives and Key Results Campaign Represent 122

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