Anthony Cole Training
DECEMBER 30, 2020
Lots of people talk about goals and having a plan to achieve said goals. And there is lots of information out there about how important it is to have an tracking system in place to make sure you execute your plan effectively. But what about the GRIND required to increase sales and achieve success?
Partners in Excellence
DECEMBER 30, 2020
We’ve always been taught to “call high.” We are supposed to reach “The Decision-maker,” perhaps leveraging our influencers. But complex B2B buying has changed profoundly, “The Decision-maker” has become a buying/decision-making group. The number of people, directly and indirectly, involved in the buying process has grown.
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Heinz Marketing
DECEMBER 29, 2020
By Lauren Dichter , Marketing Consultant at Heinz Marketing. The Case for Interactive B2B Content. As humans, our attention spans are at their shortest ever, thanks to technology. If you don’t believe it, just watch The Social Dilemma on Netflix! Or simply think about how long it takes you to write a decent blog post without removing typical device and app distractions from your environment.
SaaStr
DECEMBER 27, 2020
Q: How do Venture Capital Firms really feel about founder salaries? I was told that a general rule of thumb is 75% of fair market value. I am considering taking on a well established, rather expensive co-founder. Let me add just one thought to the discussion on founder salaries, once you are venture-backed. There are lots of good ideas for all different situations: 75% of market for founders’ salaries. $10k a year. $10k a month.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Sales Hacker
DECEMBER 30, 2020
B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market.
Partners in Excellence
DECEMBER 30, 2020
As we come to the end of 2020, I want to reflect a moment. Yes, I know we are all supposed to write about New Year’s Resolutions—99% of which will be abandoned before the end of January. But given this year, I want to focus on something else. When I started this blog, about 13 years ago, I chose to call it “Making A Difference.” My hope has been to make a difference in the lives of people reading these posts.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 31, 2020
The most common objection you’ll get in SaaS sales, which will drive you nuts at first, is … Not Right Now. I Don’t Have Budget. It’s Great, But Not This Quarter. Let’s de-pack this for a minute. No one needs another piece of business software. No one. Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer.
Salesmate
JANUARY 1, 2021
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman. Well, isn’t that the truth! We firmly believe that email, as a communication channel, can turn out highly beneficial if approached in the right way. If you’re tired of constantly putting effort into prospecting without getting any desired results, you might want to stick around till the end of this blog for helpful sales email tips and tricks.
Force Management
DECEMBER 30, 2020
Each December episode can help your sales reps make an impact on current pipeline opportunities, no matter what stage of the sales process they're in. Share these episodes with your managers, account reps and even SDR/BDR organization to help them improve their ability to execute on critical deals and start the new year strong. Review our rundown of episodes below.
Gong.io
JANUARY 1, 2021
All sales organizations are masters of sales tactics. . We know what opening lines to use on a cold call. . We know what questions to use in a discovery call. . We know how to lock down next steps or overcome the next objection. And while tactics are important, a sound sales strategy is critical to improving your closed/won ratio. Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
SaaStr
DECEMBER 27, 2020
New Relic is one of my favorite Cloud stories. CEO Lew Cirne, after regretting selling his first startup in the space to CA for $375m, tries again with New Relic. Today New Relic is worth more than 10x that, at $4.3B. And more than previous rivals such as AppDynamics, acquired by Cisco for $3.2B. Yet New Relic doesn’t get the same attention from everyone it did a few years back when it was everyone’s favorite devops app.
Salesmate
DECEMBER 28, 2020
You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. You are an agency driven by creativity and innovation; you customize your services for your clients according to their needs. But is this enough to retain your clients for long? It often happens that despite the best-in-class services and visible results, you are still not able to retain these customers and lose them after a project or two.
Membrain
DECEMBER 30, 2020
There’s no question 2020 has been a year for the history books, and not necessarily in a good way. The impact of the pandemic + political uncertainty and upheaval has taken its toll.
RAIN Group
DECEMBER 29, 2020
2020 has been marked by a lot of changes, distractions, and new challenges. If it were up to us, we’d title it, “The Year Sellers Plugged In.” Not only literally, with the wholesale shift from live to virtual selling, but also figuratively in the sense sellers had to become even more keenly aware of buyer wants and needs to be successful in a virtual environment.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
DECEMBER 26, 2020
Q: What was the biggest news in the venture capital world in 2020? The biggest news by far was the ability for founders to raise millions of dollars or more just over Zoom — without ever meeting face-to-face. Before Covid, it was required to meet investors face-to-face for any material sized investments. There have been some exceptions, but they were rare.
Sales Gravy
DECEMBER 29, 2020
On this episode of the Sales Gravy Podcast Jeb Blount (People Follow You) and Kristie Jones discuss the trials and tribulations of building and sustaining a sales accountability culture. You'll learn that without accountability your sales team will generate inconsistent results and devolve into the wild, wild west. Kristie: How I Developed My Passion for Creating a Sales Accountability Culture I actually started in SaaS sales leadership back in 2000.
Membrain
DECEMBER 27, 2020
Ever wonder why people are resistant to coaching? Do you feel like people are telling you what they think you want to hear? The fact is, your people are scared of you; and coaching. If you want a team of coachable sales champions, here are ten critical questions every manager needs to ask to ensure people understand your positive intentions and the benefits of coaching, or run the risk of having your people hide from you.
Hubspot
JANUARY 1, 2021
Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template. Fortunately, there's one design element that the best infographics all have in common, and it can help you build a professional infographic that gets your point ac
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
SaaStr
DECEMBER 30, 2020
There’s a set of questions I get asked all the time: Should you pay sales reps on renewals? Should you pay sales reps on upsells a long time down the road? Should you pay sales reps on … ? I am a huge proponent of paying sales professionals well. But for these sorts of questions, my answer is almost always: No. Pay closers on closing. Period.
criteria for success
DECEMBER 29, 2020
Interested in learning how to deliver a 30-second introduction? This resource is for you. Imagine you are at a fancy ball, and you have started dancing with your partner. But instead of clasping hands and whisking off through the night, you turn your back and waltz off alone. Your partner is left staring at you, bored and rejected, and eventually wanders away.
Heinz Marketing
DECEMBER 26, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How To Build A Customer-Centric Culture In Your Workplace. Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started.
Hubspot
JANUARY 1, 2021
Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement. Data backs up this common-sense assertion: Research found that people retain 65% of the information they see — but only 10% of the information they hear — and spend 39% less time searching for the content they need when it’s displayed in infographic format.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
SaaStr
JANUARY 1, 2021
Q: Are there different types of angel investors that should be sold differently when trying to raise money to start a business? There are several key types. Let’s break them into several categories: Professional vs. non-professiona l. Professional angels generally have very specific criteria in terms of valuations, team make-up, check size, etc. You do need to ask and listen to what their sweet-spot is.
Sales Hacker
DECEMBER 29, 2020
If you missed episode 141, check it out here: PODCAST 141: How to Build an Achievable Revenue Plan with Mary Grothe. This week on the Sales Hacker podcast, we speak with Mike McNary , VP of Acquisition at Mimeo , a company that helps people print and deliver documents. Mike is a 20-year sales veteran, the last 12 of which have been at a Mimeo, where he oversees all of the new business acquisition or new customer onboarding throughout the company for their B2B segment.
Partners in Excellence
DECEMBER 30, 2020
There’s the old fable, “For the loss of a horseshoe, a Kingdom was lost.” The story goes that the King’s horse lost a horseshoe. As a result, the King was not able to lead his troops into battle, and because of that they lost the battle, then the war, then the Kingdom. We sell horseshoes. Regardless of what we sell, we basically sell horseshoes.
Hubspot
DECEMBER 31, 2020
Digital transformation is more than just a buzzword — as noted by Forbes , 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational performance.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
DECEMBER 31, 2020
Q: What’s the best way to get more leads right now? There are many “lists” you can buy out there, and most will perform relatively poorly. After all, no one on that list opted in to hear about your product. Still, they can be worth buying if your value prop is so unique and strong it can clearly be defined in one great subject line, and a short, tight email.
InsightSquared
DECEMBER 31, 2020
Let’s face it, 2020 has been…err…complicated. Before we turn the page and welcome in the much anticipated new year, we’re taking a look back at all that was accomplished. It wasn’t an easy year, but it was productive—and we’re proud to play a key role in the advancement of the Revenue Intelligence market. . When it comes to innovation in revenue intelligence—this has been a year that has transformed this industry drastically—for the better.
SBI
DECEMBER 28, 2020
TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. NEWTON, MA – DECEMBER 23, 2020. TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significan
Hubspot
DECEMBER 31, 2020
Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals , even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem. Part of the presentation platform’s popularity stems from its familiarity — many organizations still run Microsoft-first IT software environments, making PowerPoint the obvious choice for straightforward presentation design.
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