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Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Research shows that 85% of job success hinges on soft skills, while only 15% is tied to technical skills. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills
The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which was overwhelmingly approved by the U.S. Congress last year, was upheld by the U.S. Supreme Court on Friday, setting the stage for TikTok to go offline. It was no coincidence the law took effect on the last day of the Biden administration.
Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025. In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales
Dear SaaStr: At What Point Should a Startup Hire a Salesperson? Only once you have closed 10 customers yourself. Never before. After 10 you will know. Youll not only know how to actually pitch, sell and close your product. But from that, youll also know when you are ready to hand that off to a full-time salesperson. If you hire a salesperson before 10 customers.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
“If you can’t do it yourself, you probably shouldn’t be using AI!” This was a brilliant observation by James Pursey in an outstanding seminar on AI in sales. The only modification I would make would be to say, “If you can’t do it excellently yourself, you probably shouldn’t be using AI!” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service.
With the holidays in the rear-view mirror, we can reflect on the time-honored tradition of gift giving. Whether you’re someone who gives a single gift or twenty gifts to your loved ones, the premise is the same. Figure out what they would like, find it, buy it at a store or online, get it home, wrap it, and put a bow on it. On Christmas eve or Christmas day, you present the gift.
Ron wants to know how to get CEOs to actually answer his cold calls (or at least respond). He runs a recruiting firm and finds that his cold calls to top executives often go unanswered, and its driving him nuts. He wants to know if theres a better way to break through all the noiseor if he just needs to buckle down and make more calls. On this Ask Jeb podcast episode I give Ron specific strategies for connecting with hard-to-reach prospects like CEOs.
Anyone entering into selling immediately sees the obsession we have with numbers. We are focused on hitting our revenue goals, not just by the end of the year, but quarterly and monthly. Recognizing revenue is a trailing metric, we become obsessed with things that tell us whether we will achieve those goals. We become obsessed with forecasts, pipelines, and their health.
Top SaaStr Posts: #1. AI Should Kill Contact Me in 2025. Its Long Since Time. #2: Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp #3: Crunchbase: 50% of VC Capital Went to SF Bay Last Year, Q4 Roared Back for Venture Capital #4: 8 Quick Ways to Get More High Quality Leads. Right Now. #5: Doing 5, 6 or 7 Figure Deals?
As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Heres an important question: Are you coachable? Now, before you jump to answer that, I want you to pause and really think about what being coachable or coachability really means. "Coachability" is essential for top performance in sales - and for that matter ANY endeavor. It simply describes how receptive you are to feedback and guidance; AND, how willingly and effectively you apply coaching to improve your performance.
As typical, I was sitting with a leadership team reviewing their performance. The RevOps exec, displayed the organization’s performance dashboard. We’ve all seen them, all sorts of graphics with dials, red lights, row after row of numbers. I counted, this dashboard was tracking over 30 items. There was lots of discussion about various numbers, usually the resolution was, “We have to do more… ” Finally, the CRO asked for my view.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
As a sales leader for a cruise line, you’re no stranger to the thrill of mapping uncharted waters. But with changing consumer trends, increased competition, and regulatory pressures on the horizon, it’s more important than ever to stay ahead. In this comprehensive blog post, we’ll delve into the particular challenges facing sales leaders at cruise lines and provide actionable advice and insights for fueling sales growth and revenue.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS. We’ll hear from the CRO of $3B Clio (legal SaaS), the CEO and CRO of Flock Safety (police and safety SaaS), and dozens of others on how to scale their vertical SaaS industries and platforms. See you there! And we’ve done several great live Workshop Wednesdays with top CROs and VPs of Sales in Vertical SaaS in particular recently that are all A+ and worth watching: #1. $100m+ ARR Vertical
I recently wrote an updated version of “ What Is Coaching ?” In it, I focused on how leaders coach and develop their people. At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. I want to do a deeper dive in this article.
Traditional wisdom suggests that following a well-defined sales process can significantly improve both individual and organisational sales performance. The evidence certainly suggests that this approach can be effective in relatively simple, high-volume, predictable and repeatable sales environments.
Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.
Over the past several weeks, I’ve been involved in a number of very disparate conversations. Mostly, focused on various aspects of our business, GTM, selling and other strategies. They all tended to look at various issues around performance, how we attract and engage customers, how we service and develop them. While each one of them has been fascinating, there has been a common underlying theme in all of them.
I tested 10 email marketing tools to see which are worth the money in 2025. The list is based on my experience with the software interface and features.
Lets uncover the three biggest blind spots revenue leaders face and explore how to overcome them with actionable strategies. The post 3 Blind Spots Killing Your Revenue Growth appeared first on Predictable Revenue.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Most sales managers spend less than 10% of their time coaching their people, and only one-third coach their people on a weekly basis. Yet, the coaching competency is the most critical part of a sales manager's responsibilities. It is also the most difficult skill set to learn and master. And remember, not all coaching is effective. The very skill of coaching is a fine art, and the ability to be consultative in nature adds complexity.
Many people think of quitting when they face seemingly insurmountable setbacks. Worse, for some, a life-altering dilemma can threaten their futures. But no matter the route of our life journey, a strong mindset dedicated to overcoming obstacles , including injuries, can lead us down a path we never envisionedand all for the better! Good Health and A Positive Mindset We cannot allow the negativity of others to enter our mindset.
B2B buyers decide emotionally but justify those decisions using rational means. Learn how to apply behavioral science to marketing to win more customers.
Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a
One of the biggest mistakes I see too many managers make, is they dive in and start doing their people’s jobs. The motivations for this range from being well intended to malicious. We have all seen the managers believing they are the best sales people in the world, sweeping their people aside, playing “Superseller” in important customer calls.
Let's get real for a minute. Searching for jobs can be a real drag, right? Ive been exactly where you are just a year back when I decided to resume working after a breakup late, the computer on, endlessly clicking 'next page' on job search sites , hoping the perfect role would just pop out. Its especially tough when you have the pressure and urgency to land a good job.
I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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