Sat.Jan 09, 2016 - Fri.Jan 15, 2016

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Why Sales Practice is Important

Anthony Cole Training

Sales managers, why is it important to practice sales skills?

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not? The fact is that a lot of the people relying on Google Analytics are relying on bad data.

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Trending Sources

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Success Through Killer Content with “Taught Leader” Ann Handley

A Sales Guy

In today’s new economy, we’ve become information hounds. We demand information at all times. We want to be educated. We want to be taught. We want to be motivated. We want to be inspired. We want to be entertained. We want to be challenged. We scour the internet looking for information and with it the people that can help us do our jobs, raise our children, improve our relationships, help our pets, make more money — make our life better.

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10 Tips to Set Better Sales Goals and Get Off to a Fast Start

The Sales Hunter

Are your sales goals motivators or de-motivators for you? It’s that time of year when we become fixated on deciding not only what our goals should be, but also how we’re going to go after them. Here are 10 tips to help you in setting goals: 1. Use the first quarter and, in particular, the first month […].

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Sales Selection Experiment - Part 2 - It's Back!

Understanding the Sales Force

When our son was just beginning to speak and we did something that he really enjoyed, he would say, "Again! Again!". Two years ago, I wrote about a sales selection experiment with a group of college kids and the results were so much fun to read that when they repeated the exercise this year, my first reaction was, "Again!" I think you're going to really enjoy the conclusions from this year's class!

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Dual Process Theory: How to Market to System Two

ConversionXL

What drives your decision-making? Trick question. Two drivers are behind the wheel: system one and system two. Which system is driving right now? Which system was driving when you bought that new house? How about when you solved difficult math problems in Grade 11? As it turns out, logic is literally a scarce resource. So, if you’re making a truly rational argument, you’ll want to ensure you’re optimizing for system two.

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More Trending

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Is Your Sales Organization Modern?

SalesLoft

The industry of sales is the largest industry in the world. It’s been around as long as money itself — actually, even before then if you count trade and barter. It was here long before the SaaS and tech scene emerged, and it will be around for long after those become yesterday’s news. In the world of business, sales is constant. But, as a wise Greek philosopher once said, “the only true constant in this world is change.”.

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Is it OK if You Lose Customers Because of the Evolution of Your Product?

Understanding the Sales Force

Did you ever look for something you haven't used in quite a while, only to be dismayed when you couldn't find it? Where could it be? Did you lose it? Did the cleaners throw it away? Was it stolen? Did you tuck it away somewhere, but can't remember where?

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Steer Clear of These Prospects!

Engage Selling

In the past, we’ve discussed difficult and unprofitable clients that you should fire immediately. Now, to save you even more time, money and energy (and frustrations!), I’d like to share with you certain prospect types that you should disqualify. There’s a certain level of excitement that comes with connecting with a new prospect that is (seemingly) interested in […].

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What’s Project Management Have To Do With Buying/Selling?

Partners in Excellence

As sales professionals, we don’t tend to talk much about project management–at least from our customers’ points of views. Sure, within our own organizations we have lots of project going on–but somehow we don’t tie project management to the work we do with our customers. There’s a lot of talk about the customer buying journey, frankly, I’m rethinking my views about a lot of the buying journey discussions.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Managing a Sales Development Team: What Are the Traits of a Great SDR?

SalesLoft

As the Director of Sales Development here at Salesloft, Margaret Weniger get’s asked tons of questions about managing a sales development team. But there’s one particular question that gets asked more than any other: What are the traits of a great Sales Development Rep? When hiring, training, and managing SDRs, this question becomes the focal point around which you do everything.

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Quit Fighting Yourself and Close the Sale!

The Sales Hunter

It’s far too easy to put blame on the customer when they refuse to say “yes” and buy from you. We’ve all had that feeling on more than a few occasions. We can be quick to pass further judgment by saying the price wasn’t quite right or any number of other excuses, but that’s […].

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How to Raise Your Prices Without Getting Burned

Engage Selling

Are you considering raising your prices in 2016? Many salespeople look at raising prices with a grain of salt, a double-edged sword if you will. <– Click To Tweet On one hand, raising prices means more earnings and greater profits. On the other hand, it could upset or scare away your current client base. Price […].

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Are Pessimists More Productive Than Optimists?

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. This post isn’t for the person who wakes up each day holding a list of ideas that are going to shape the future of the world. This post isn’t for daydreamers or optimists. Nope. This post is for people who go against the grain and think … well, a little differently.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Three Key Elements for a Successful (and High-Powered) Sales Development Organization

SalesLoft

There are three key elements that make up a successful sales development organization: people, process, and tools. First, in order to run a high-powered sales development organization, you need amazing people. From aggressive recruiting and interviewing on the front end, to intentional hiring, training and onboarding — all of these things play into the culture (core values), personalities, and reporting structure visibility of your team.

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Sales Motivation Video: Do You Believe in You?!

The Sales Hunter

I promise you that your customers will never believe in you if you don’t believe in you. Your confidence doesn’t just affect your mood for the day; it affects your outcome for the day. Believe in yourself and the value you bring. Embracing such a belief is transformational, but only if you allow it […].

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The Surprising Way to Speed Up Sales | Sales Tips

Engage Selling

Want to close deals faster? Apply the insights I share in this week’s video sales tip! And for more in-depth sales strategies to create sales success, get your copy of Nonstop Sales Boom!

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8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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3 Sales Development Tools You Need To Use Today

SalesLoft

Article updated June 2022. To develop meaningful sales relationships, you have to build trust by getting to know your prospects, their needs, and the potential solutions that can help them solve their problems. But with the abundant amount of sales development tech tools out there, it’s easy to lose track of what your prospects (and their companies) are up to.

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Executive Leadership Briefing: Leadership is Not About You

The Sales Hunter

Welcome to the Executive Sales Leader Briefing, a new blog series I am doing every Friday. If you want to receive the Executive Sales Leader Briefing in text form in an email early Friday morning before it is published on the website, go to this page to sign up. To be a leader means […].

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Sell or Die with guest Josh Coffy and Jeb Blount

Sell Or Die

Jeffrey Gitomer and Jennifer Gluckow share their sales and personal development knowledge in their weekly podcast, Sell or Die. We've renamed the podcast Sell or Die because in today's world of constant change there is still one constant, you're either selling or dying. Social media expert Josh Coffy from Flight Media joins us to discuss the changes coming to twitter, how to take advantage of it and how to maximize your engagement online with social media in order to make more sales.

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Budget Planning, Hiring, Training & More: The Ultimate Kickoff Toolkit for Marketers [Free Download]

Hubspot

Ah, the start of a fresh quarter -- a time when setting realistic and attainable goals is at the top of every leader's to-do list. To help you stay organized and focused through all of your January priorities, we've gathered a complete collection of executive tools in our latest guide: 2016 Kickoff Kit for Marketing Leaders. Included in this guide, the Growth of Inbound Report will help you communicate your goals with valuable insight from a diverse collection of global marketers.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Customer Loyalty: I Gotta Guy

Sales Gravy

The relationship you want with your clients sounds like, “I gotta guy,” or the female version thereof.

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Are Grammar Mistakes Costing You Money?

ConversionXL

Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibility resulting in less sales. But is there anything empirical to support this? On a high level, it seems to make sense. And while spelling mistakes haven’t been heavily researched in relation to revenue, optimization, or growth, there is a small amount of research that suggests spelling mistakes impact credibility in negati

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How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.

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Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out

Hubspot

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Having trouble attracting and retaining top talent? You're not alone. With competition for talent increasing, a lot of businesses are renewing their focus on company culture and employee engagement. But for a company culture to exist, management must be focused on employee happiness -- and this isn't an easy task.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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A Nonprofit’s Guide to Building Audience Personas

Hubspot

If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015). The challenge is that you probably haven’t come across a definitive resource for nonprofits. Why? These organizations think about their communities, audiences, and stakeholders much differently from typical for-profit companies.

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11 Intelligent Examples of Inbound-y Ads in the Real World

Hubspot

How are your paid ad campaigns? Are you impressed or do you wish you could give them a shot of espresso? If it’s the latter then you should consider making your paid ads inbound-y. Wait, did you ask, what are inbound-y ads? Good question, well let’s start from the beginning. Traditionally, paid advertising was considered to be incompatible with inbound marketing.

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Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.

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Google Gives Road Map to Retailers With New Analytics

Hubspot

The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase. The problem, until now, is that data takes a long time to aggregate.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.