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In our follow up to last week's March Madness write-up, we discuss the idea of "sales madness", and the notion that it can be defined similarly to insanity, or doing the same thing over and over again but expecting a different result.
A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success. What is Product Hunt and who should use it?
Numbers don't lie. Your buyers have changed and so must you. In fact, 57% of the buying decision is completed before they are willing to talk to a sales rep. ( Tweet This! ) So traditional sales methods of cold calling and email are gradually becoming less effective.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Are you looking for the BEST discovery call tips? Ones that will set your sales calls on FIRE? Well, this might be the most important thing you’ll read this year. You’ll see why in a minute. But First… A Disclaimer: These tips are NOT for beginners. You have to know the basics of good discovery for these to work. If you don’t, you’ll misapply them. If you DO know the basics, these tips will take you to the next level.
It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales opportunities. For those who are unfamiliar with the term, it dates back to the steam-driven days prior to the emergence of the Internet, SaaS and modern buying behaviours and stands for Budget, Authority, Need and Timeframe.
What are the consequences of doing nothing/not changing? The answer to this question is the single most important issue in every sales opportunity. Yet, when I ask this question in deal reviews, fewer than 5% of sales people can respond. If the customer can’t identify, independently or with our help, the consequences of not changing, not taking action, not moving forward, they have no need to buy!
What are the consequences of doing nothing/not changing? The answer to this question is the single most important issue in every sales opportunity. Yet, when I ask this question in deal reviews, fewer than 5% of sales people can respond. If the customer can’t identify, independently or with our help, the consequences of not changing, not taking action, not moving forward, they have no need to buy!
Few would argue with how important it is for sales leaders to meet with their sales people on a regular basis. Common interactions typically include the monthly or weekly 1-on-1, sales kickoffs, weekly sales team meetings , and the quarterly performance review. But I believe the most impactful formal meeting you can have with your team is the daily sales huddle.
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software?
Do not assume anything! This is easy to say, but sometimes tough to do in the moment. It can seem painless to make an assumption from reading someone’s email, but the real question is what is your assumption, and is it correct? That is where the problem lies. Anyone working with wood has been told this valuable phrase: measure twice, cut once.
We know the importance of customer experience. Whether it’s their buying experience or their experience in implementing or using our solutions, customer experience is key to our success. It’s what causes them to buy, repurchase, and recommend. Billions are being invested in customer experience. Whether it’s improving our products and services, improving their digital experience, improving their buying experience; investments in customer experience are increasing.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Transitioning From Baseball to a Sales Career. In September of 2012, I drove eighteen hours straight through the deserts of New Mexico and Arizona with everything I owned. With Colorado Springs and my professional baseball career in my rear view mirror, I headed to my new life in software sales. My baseball career ended one level below my childhood dream of making it to the big leagues.
Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together -- but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven't quite considered your sales and marketing to be the "peanut butter and jelly" of your company.
Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” This simple methodology is the basis of her entire approach when she works with clients to feel more comfortable and secure living in their own home.
Every survey we see continued declines in sales performance–across all industries and across every dimension. In response to these declines, organizations invest millions in technology oriented to helping improve the efficiency of sales people. They invest millions in training, hoping to provide the skills to help sales people. They invest millions in content and other programs, hoping to provide that stuff which, somehow, is supposed to help sales people perform.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
To address the disparity between men and women in sales, a good start is to change your hiring practices , and update your company policies. But those two steps on their own are not enough to drive true equality in our male-dominated industry. After hiring, the real work begins. In a recent survey by D2L , an online survey company, 64% of men said that they received access to training resources, while only 48% of women said they did.
In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. What we discovered is that our strategy of brainstorming topics and relying on our intuition to determine our audience’s content preferences didn’t suffice anymore.
There is a common belief that sales force turnover is always a bad thing. I’ve even read several articles supporting this point of view. Well, I am here to say that some sales force turnover is a good thing. Anytime someone leaves, it affords you the opportunity to upgrade your talent. I suppose most employers look at it differently, though, if they don’t have a predictive tool to hire salespeople correctly.
The sales team knew the sales process helped improve the results they produced–they had tested it, they’d seen profound improvements in result, but they weren’t using it. They struggled to produce results. The manager knew he was supposed to coach his people. He knew that coaching was the most effective way to improve performance and drive results.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
This week on the Sales Hacker podcast, we interview Simmone Taitt , CEO of HeartSpace Consulting , and a longtime sales leader and consultant in the New York community. Simmone talks about her experience building Gilt City and Kidpass as a woman of color and how she advises companies to build diversity and inclusion into their hiring practices and sales teams.
Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. On YouTube's Help Forum , Community Manager Marissa explained, "We've seen limited usage of these features, so we've retired them to focus our efforts on building new tools and improving on other existing features.".
Should you follow a list of best practices when working on a conversion optimization project? Maybe. Best practices in the conversion optimization world get a bad rap, but it doesn’t mean they are wrong. In this episode, Peep discusses why following some best practices at the beginning of a project, is actually a good thing. If you don’t have enough data, best practices can at least give you somewhere to start.
I got an interesting prospecting note recently. It came, as so many do, disguised as a LinkedIn invitation. Honestly, I do try to look at these things to see if there is some value, something I can learn from the invitation, or from the individual if we connect. With this one, perhaps the biggest learning is how not to do things. Anthony is right, no one needs another random LinkedIn connection.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
View every problem as an opportunity. Instead of looking at what has gone wrong, focus your thinking on the solution. This will move you forward with your customers and make them see you in a different light. You have an opportunity to demonstrate leadership. Will you choose to lead in the next problem that you face? Copyright 2019, Mark Hunter “The Sales Hunter.
YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
How do you achieve growth through conversion optimization? You need high-quality research and experimentation. In this episode, Peep discusses why research is critical to understand the problems on the website and why you need to develop multiple hypotheses in order to find the right solution. [This post contains video, click to play]. Subscribe to our YouTube Channel.
Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network , even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness -- additionally, Pinterest users are particularly receptive to branded content.
Meet “Bob,” Bob is the diagram below. I wish I could take credit for the brilliance underlying Bob, but the credit goes to one of my favorite clients, a top performing sales organization in the semiconductor industry. Bob is a discussion of virtually any type of business opportunity or challenge your customer faces. But it is probably very unfamiliar, because very few sales people assess their customers’ problems–and how they can help in this way.
The best sales reps solve my problems: They listen to my actual problems and show me the best solution using their product — and other products. They learn my business fast, and show me exactly how their product solves my problems. They help me demo, pilot or try the product in whatever fashion makes me the most comfortable. They are fluent in, and honest about, the competition.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
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