Sat.Mar 23, 2019 - Fri.Mar 29, 2019

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Four Reasons Behind Sales Madness

Anthony Cole Training

In our follow up to last week's March Madness write-up, we discuss the idea of "sales madness", and the notion that it can be defined similarly to insanity, or doing the same thing over and over again but expecting a different result.

Sales 145
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Who should head up enablement?

Membrain

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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success. What is Product Hunt and who should use it?

Campaign 127
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What Are The Consequences Of Doing Nothing?

Partners in Excellence

What are the consequences of doing nothing/not changing? The answer to this question is the single most important issue in every sales opportunity. Yet, when I ask this question in deal reviews, fewer than 5% of sales people can respond. If the customer can’t identify, independently or with our help, the consequences of not changing, not taking action, not moving forward, they have no need to buy!

Technique 123
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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12 Stats That Prove You Need To Start Social Selling [Infographic]

SalesforLife

Numbers don't lie. Your buyers have changed and so must you. In fact, 57% of the buying decision is completed before they are willing to talk to a sales rep. ( Tweet This! ) So traditional sales methods of cold calling and email are gradually becoming less effective.

Cold Call 112
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The 11 Best Discovery Call Tips for Sales You’ll Read This Year

Gong.io

Are you looking for the BEST discovery call tips? Ones that will set your sales calls on FIRE? Well, this might be the most important thing you’ll read this year. You’ll see why in a minute. But First… A Disclaimer: These tips are NOT for beginners. You have to know the basics of good discovery for these to work. If you don’t, you’ll misapply them. If you DO know the basics, these tips will take you to the next level.

Technique 111

More Trending

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Key To Great Customer Experience

Partners in Excellence

We know the importance of customer experience. Whether it’s their buying experience or their experience in implementing or using our solutions, customer experience is key to our success. It’s what causes them to buy, repurchase, and recommend. Billions are being invested in customer experience. Whether it’s improving our products and services, improving their digital experience, improving their buying experience; investments in customer experience are increasing.

Customers 118
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How to Run An Ultra-Effective Daily Sales Huddle

Sales Hacker

Few would argue with how important it is for sales leaders to meet with their sales people on a regular basis. Common interactions typically include the monthly or weekly 1-on-1, sales kickoffs, weekly sales team meetings , and the quarterly performance review. But I believe the most impactful formal meeting you can have with your team is the daily sales huddle.

Education 107
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The Beginner's Guide to Editing YouTube Videos

Hubspot

As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software?

Product 101
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The Meet-a-VC Program Comes to SaaStr Europa in June! Get Funded!

SaaStr

We’re not that far off from the second-ever SaaStr Europa, again back in Paris, on 12-13 June. Just bigger and better! More new friends! More Unicorns! More amazing sessions! More mentors! And as part of Europa, we’re bringing the Meet-a-VC program from Annual to Europa. Apply now , and we’ll do our best to match you with a handful of top-tier VCs that might be a good fit for your SaaS start-up.

Meeting 10
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Driving Better Sales Performance Through Sales Management

Partners in Excellence

Every survey we see continued declines in sales performance–across all industries and across every dimension. In response to these declines, organizations invest millions in technology oriented to helping improve the efficiency of sales people. They invest millions in training, hoping to provide the skills to help sales people. They invest millions in content and other programs, hoping to provide that stuff which, somehow, is supposed to help sales people perform.

Sales 115
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3 Sales Career Advancement Strategies From A Professional Baseball Player

Sales Hacker

Transitioning From Baseball to a Sales Career. In September of 2012, I drove eighteen hours straight through the deserts of New Mexico and Arizona with everything I owned. With Colorado Springs and my professional baseball career in my rear view mirror, I headed to my new life in software sales. My baseball career ended one level below my childhood dream of making it to the big leagues.

Cold Call 103
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The Ultimate Guide to Sales and Marketing

Hubspot

Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together -- but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven't quite considered your sales and marketing to be the "peanut butter and jelly" of your company.

Sales 101
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The Problem With Assumptions

The Sales Hunter

Do not assume anything! This is easy to say, but sometimes tough to do in the moment. It can seem painless to make an assumption from reading someone’s email, but the real question is what is your assumption, and is it correct? That is where the problem lies. Anyone working with wood has been told this valuable phrase: measure twice, cut once.

Start-ups 100
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Too Busy To Do What We Know Is Right!

Partners in Excellence

The sales team knew the sales process helped improve the results they produced–they had tested it, they’d seen profound improvements in result, but they weren’t using it. They struggled to produce results. The manager knew he was supposed to coach his people. He knew that coaching was the most effective way to improve performance and drive results.

Pitch 113
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Sales Training for Women: How the Best Sales Managers Provide Gender-Centric Coaching

Sales Hacker

To address the disparity between men and women in sales, a good start is to change your hiring practices , and update your company policies. But those two steps on their own are not enough to drive true equality in our male-dominated industry. After hiring, the real work begins. In a recent survey by D2L , an online survey company, 64% of men said that they received access to training resources, while only 48% of women said they did.

Negotiate 100
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5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse

Hubspot

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. What we discovered is that our strategy of brainstorming topics and relying on our intuition to determine our audience’s content preferences didn’t suffice anymore.

CTR 101
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How to Marie Kondo Your Marketing Attribution Model

InsightSquared

Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” This simple methodology is the basis of her entire approach when she works with clients to feel more comfortable and secure living in their own home.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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It Isn’t About You, It Really Is About Me!

Partners in Excellence

I got an interesting prospecting note recently. It came, as so many do, disguised as a LinkedIn invitation. Honestly, I do try to look at these things to see if there is some value, something I can learn from the invitation, or from the individual if we connect. With this one, perhaps the biggest learning is how not to do things. Anthony is right, no one needs another random LinkedIn connection.

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PODCAST 50: Building Diversity Into Your Revenue Organization w/ Simmone Taitt

Sales Hacker

This week on the Sales Hacker podcast, we interview Simmone Taitt , CEO of HeartSpace Consulting , and a longtime sales leader and consultant in the New York community. Simmone talks about her experience building Gilt City and Kidpass as a woman of color and how she advises companies to build diversity and inclusion into their hiring practices and sales teams.

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How to Edit Your Video Without YouTube's Retired Video Editor

Hubspot

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. On YouTube's Help Forum , Community Manager Marissa explained, "We've seen limited usage of these features, so we've retired them to focus our efforts on building new tools and improving on other existing features.".

Price 101
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Sales Force Turnover: Good or Bad?

Women Sales Pros

There is a common belief that sales force turnover is always a bad thing. I’ve even read several articles supporting this point of view. Well, I am here to say that some sales force turnover is a good thing. Anytime someone leaves, it affords you the opportunity to upgrade your talent. I suppose most employers look at it differently, though, if they don’t have a predictive tool to hire salespeople correctly.

Sports 89
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Should you follow best practices? Probably, YES!

ConversionXL

Should you follow a list of best practices when working on a conversion optimization project? Maybe. Best practices in the conversion optimization world get a bad rap, but it doesn’t mean they are wrong. In this episode, Peep discusses why following some best practices at the beginning of a project, is actually a good thing. If you don’t have enough data, best practices can at least give you somewhere to start.

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5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.

Represent 101
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Every Problem is an Opportunity Waiting for a Solution

The Sales Hunter

View every problem as an opportunity. Instead of looking at what has gone wrong, focus your thinking on the solution. This will move you forward with your customers and make them see you in a different light. You have an opportunity to demonstrate leadership. Will you choose to lead in the next problem that you face? Copyright 2019, Mark Hunter “The Sales Hunter.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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B2B Reads: Smashing Silos, Ad-hoc Projects, and Workaholics

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The 22 Key Elements of a High Quality Website. Some helpful tips for making the highest quality website.

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How to Master Away-game Selling to Win More Sales

Selling Power

There are four interrelated elements to the away-game selling process. Here’s how you can use them to succeed with customers.

Gaming 84
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How to Get Genuine and Totally Real Followers on Pinterest

Hubspot

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network , even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness -- additionally, Pinterest users are particularly receptive to branded content.

Promote 101
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The Sales Leadership "Right Stuff"

Engage Selling

It’s one of the toughest jobs out there at the best of times.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.