Martech
AUGUST 14, 2024
Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.
Salesforce
AUGUST 15, 2024
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
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Search Engine Land
AUGUST 15, 2024
As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Many are asking: Is using AI in content creation plagiarism? Or is it simply the next step in the evolution of creative collaboration? Let’s explore. How AI creates content Let’s look at how AI generates content to set the foundation for this discussion.
Heinz Marketing
AUGUST 13, 2024
By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
AUGUST 12, 2024
HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.
Salesforce
AUGUST 15, 2024
Let’s say you start your workday by checking your email and going over your sales stats. You peek at your calendar to confirm a few meetings. Then, you get pinged with an urgent message from a coworker and jump on a quick call to chat. You just used four business tools and your day has just begun. No matter your goals, there are tools you can use to save time, reduce errors, and increase your bottom line.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Engage Selling
AUGUST 12, 2024
Let’s face it: Asking for the business can be terrifying for many sales reps. But here’s a game-changing approach: Start closing early… For more strategies like this, check out my … The post My Secret for Asking for the Close first appeared on Colleen Francis - The Sales Leader.
Martech
AUGUST 14, 2024
This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that. 1.
Salesforce
AUGUST 14, 2024
In an era where efficiency and customer satisfaction are paramount, AI is becoming an indispensable tool. With 79% of field service organizations already investing in it and 83% of decision makers planning to increase their investment next year, AI is transforming the landscape of how we make our customers happier, lower costs, and give our employees time back to spend on valuable and fulfilling tasks.
Search Engine Land
AUGUST 12, 2024
Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Engage Selling
AUGUST 14, 2024
Loyalty’s not extinct—it’s just got new rules. Forget hats, donuts, and shared rituals. Today, it’s all about the concrete value you offer. Are you delivering? For more strategies like this, … The post What Loyal Customers Demand first appeared on Colleen Francis - The Sales Leader.
Martech
AUGUST 12, 2024
Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do
Anthony Cole Training
AUGUST 16, 2024
Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.
Search Engine Land
AUGUST 15, 2024
Eight seconds, on average. That’s how long people will wait for a website to load in 2024, according to a recent Forbes Advisor survey. By the numbers. Here’s how long people are willing to wait: Less than 3 seconds: 4% 3 to 6 seconds: 29% 7 to 10 seconds: 38% More than 11 seconds: 24% The risk. When a webpage loads too slowly or is unresponsive, nearly half of searchers (48%) will visit the next website in search results, according to the survey.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Engage Selling
AUGUST 13, 2024
A big shift in the marketplace today is affecting the way you prospect with new potential customers and how you follow-up with existing ones. They don’t have time for … The post Process – Not Product. Effective Prospecting Today first appeared on Colleen Francis - The Sales Leader.
Martech
AUGUST 12, 2024
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.
Iannarino
AUGUST 15, 2024
Are your leadership standards inadvertently setting the stage for underperformance?
Search Engine Land
AUGUST 12, 2024
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversi
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Partners in Excellence
AUGUST 15, 2024
We have become enamored with all the things AI can do to help sellers. It provides the potential of eliminating all sorts of tasks that, somehow, seems to fill our time. Updating CRM, drafts of prospecting letters, drafts of proposals, research on industry, market, customer issues. The list of things that filled our time goes on. And as both our understanding of AI and AI, itself, develops, there are things that AI can’t do.
Martech
AUGUST 12, 2024
Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c
Iannarino
AUGUST 14, 2024
Discover the essential metrics and strategies that can transform your sales team's performance and drive your business success.
Search Engine Land
AUGUST 13, 2024
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Partners in Excellence
AUGUST 12, 2024
I’ve been reading a number of articles about people being terminated, or put on PIPs, 30 days to fix the problem. It culminated, today, in a discussion I had with one of the most talented CROs I’ve met. She was being recruited by another company. She said, “Dave, their key issue in recruiting someone is how to fix their Q3 EBITDA problem!
Martech
AUGUST 15, 2024
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.
Iannarino
AUGUST 11, 2024
Mastering the right sales narrative can be the key to unlocking consistent success in your sales process. Let’s be clear, most salespeople are out there winging it, throwing spaghetti at the wall to see what sticks. But the truth is, only a well-crafted narrative will have your clients eating out of your hand.
Search Engine Land
AUGUST 14, 2024
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
AUGUST 14, 2024
By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!! 4-7pm at SaaStr Annua l. We’ve have the best gourmet tacos, margaritas and more right at the venue, Come on Tuesday, join some braindates and mentoring sessions, and then grab
Martech
AUGUST 15, 2024
Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity.
Iannarino
AUGUST 16, 2024
Struggling to connect with your dream clients in an era dominated by AI-powered prospecting? Here’s how to stand out and secure those vital meetings.
Search Engine Land
AUGUST 15, 2024
Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith is saying. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible.
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