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In my previous blog article, I discussed the importance of looking at your sales production in terms of the 80/20 rule and flipping it so you can see the impact your bottom performers are having on your overall sales growth goal. If you have not already done so, click here to read the article.
By Ryan Taft. Every one of us, at some point in time, has been a part of that awkward moment called, “The first kiss.”. You know what I am talking about. At the end of a first date, you found yourself at the front door saying goodnight wondering if that magical first kiss will happen. It is certainly an awkward moment, right? Women across the country have shared with me in seminars that if a guy waits too long during that awkward moment, the kiss doesn’t happen and the man is banished into the c
There is a myth in sales that says salespeople need to be extroverts, to be gregarious and outgoing to be successful. Well, I call b t. Your personality has little to do with how well you sell. In this LinkedIn video, I break down why that’s the case and what really matters. Selling has nothing to do with being an extrovert and everything to do with being able to solve problems.
You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can seem complicated. Changing the left and right margin space is easy. You simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position: It’s important to note you must drag the blue triangle, not the rectangle right
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
In my most recent article, I shared data that showed a chain reaction would occur when salespeople have more than one major weakness in their Sales DNA and the second major weakness is their tendency to become emotional. As a trigger, the first major weakness causes the salesperson to become emotional, at which time their listening skills become compromised.
In This Episode of The Buyer’s Mind with Jeff Shore: Doug and Jeff talk about the importance of respect in the purchase decision. As a salesperson, we know that likeability leads to trust (from Robert Cialdini) but respect can lead you to long term relationships which can increase your sales over time. How do you earn that respect? Learn all about it from Doug and his book – How Clients Buy.
Customers want to be recognized as people, not account numbers or dollar signs. If you want to create sales emails that get responses, it’s this one fact that you need to focus on. No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. How do you do that? With personalization. They want it, need it, and expect it.
Customers want to be recognized as people, not account numbers or dollar signs. If you want to create sales emails that get responses, it’s this one fact that you need to focus on. No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. How do you do that? With personalization. They want it, need it, and expect it.
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can feel frustratingly tedious when you’re under a time crunch. Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively.
How do you become an expert? Well, it starts by first deciding you want to be an expert then putting in the time to gain expert knowledge. In this video, I break down a key way you can not only become an expert but also prove it.n}}. [This post contains video, click to play]. Subscribe to our YouTube Channel. Transcript: How to convince people that you are really the true expert at whatever.
I can't remember a spring where the pollen was worse than in 2018. You go to the car wash and an hour later your beautiful car is covered in yellow crud and you're out $20. A waste. Perhaps you have an irrigation system with a rain sensor that tells the controller that your lawn and flower beds don't need to be watered today because it is pouring outside.
U.S. companies spent $90.6 billion on training in 2017 *. Of that, about $20 billion was spent on sales-specific training, representing an average expenditure of about $5000 per representative per year *.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action -- perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations. Particularly when it comes to marketing, this can feel risky -- what if my colleague is so attached to a new product, she doesn’t want to mention any of its shortcomings?
You can improve your private and business life just by being proactive and incorporating good habits into your routine NOW. In this video, I break down the things in my personal and professional life that I should have started earlier and why it’s important to focus on longevity. [This post contains video, click to play]. Subscribe to our YouTube Channel.
As sales people, we are driven by our need to sell. Whether it’s the drive to win, attainment, commissions/earnings, or pressure from our managers, we have a high need to sell. Unfortunately, our need to sell is absolutely meaningless to customers. In fact, the more strongly we execute on that need, the more we alienate our customers. Regular readers know I’m prone to analogies.
By Jeff Shore . ? Author’s note: This is part three of a series on how to talk to your customers. Click here for parts one and two. Fair warning: A confused mind says…NO! That is a bit of truth that will help you convert more sales…or drive your customer away. Great sales performers find a way to constantly simplify things for their customers. If they don’t, confusion sets in.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them. I’ve been in sales for 15 years and have heard some really great pitches and some really bad ones.
Sales professionals are keenly aware that the modern buyer has evolved in recent years. As technology continues to change the way people connect, it also changes their expectations about purchases and interacting with sales representatives.
All of us revel in stories of the deal where we took dramatic actions and ultimately won–hopefully not by discounting. We get an Adrenalin rush in talking about this things that we did to pull the opportunity from the ashes and into the victory column. When we get together with our colleagues, over beer, we seek to outdo each other in stories about our heroics.
What’s the status of your Outreach sequences? It’s worth reviewing them, since sequences provide the power behind your sales process. Think of your sequences as the digital execution of your sales playbook. That means, as your product and strategy evolves, your sequences should adjust accordingly. To keep your content as fresh as your strategy, your best bet is to review your sequences every six months.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Web forms are not necessarily a new technology, but they’re the gold standard for collecting leads and information from website visitors. And there are no shortage of options for WordPress contact form plugins. That said, online form builders have come a long way since their early internet roots. Now, depending on what software you use, you can integrate with email and marketing automation software, automatically enrich lead data with more contact properties, automatically sync touch points to y
There is no magic way to achieve sales success. However, there is one significant concept that helps the companies and sellers who embrace it—those who make it part of the fabric of who they are and who their sales organization is—experience wildly successful sales results. If you want to boost sales and join their ranks, you must become a Value-Driving Sales Organization.
Recently, I participated in a discussion on “the buyers journey.” In some ways, I suppose I should have been happy that we were at least focused on the buyer, normally we obsess about our products/solutions and how we inflict them on our customers.
The Miller Heiman Group 2018 Buyer Preferences Study found that more than 70 percent of buyers said they wait until after they have already defined their needs to engage sellers. In this post, we look at the questions of whether buyers want to cut salespeople out of the buying process and why so many reps find themselves struggling to stay involved.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
I stared at the sea of snow around me. White as far as the eye could reach. A blank, empty landscape. It was exhilarating at first. No one ahead, no one tailing or overtaking me. Unencumbered, I was completely alone. Then I realized I was lost. What direction was I going in? Was I going in circles? Was I even on a path? It was my first snowboarding trip in Japan and I had taken a wrong turn.
Sales is all about relationships—we know that. However, the focus tends to be on external relationships with customers. After all, that’s where the deals come from. But what can easily get overlooked are the many internal relationships in an organization. Today’s sale is difficult and complex —and it’s near impossible if you try to go it alone. Sales leadership, sales engineers, customer success, and marketing all play crucial roles in getting a deal to closed-won.
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite features in Inc Magazine (similar to Lifehacker’s This Is How I Work Series). For a few years now we’ve had our own series with amazing featured guests. Every Thursday, we feature a new B2B sales, marketing or business leader here answering “ How I Work ” questions.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 interactions per tweet. Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet.
One of the most enlightening and personal sales operations exercises that any rep can do is to build their own sales velocity equation. In fact, even before sellers join a company, it can be extremely helpful to ask your prospective employer about the current sales velocity of their organization. This way, you’ll understand what kind of “sales engine” you’re about to start driving.
I’ve been asked more often than usual the last couple months for advice on how to organize a modern B2B marketing department. With the growing complexity of marketing itself in today’s B2B buying landscape, many CMOs are appropriately grappling with how to organize their teams to best match that complexity. There isn’t one answer for everybody, but here are five recommendations (followed by one caution) to help guide your thinking: 1.
Companies are obsessed (Hmmm, maybe not) with customer experience. Many seem to want to understand people’s customer experience–how or if they pay attention is anyone’s guess. Along with this obsession comes the obsession with measuring that customer experience. That along with technology making it easy to do surveys in real time, it seems as though almost every interaction is surveyed and measured.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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