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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Don’t expect a single paper to define, for all time and every business, the ideal pixel width for product images or sample size for accurate sales forecasts. Small-scale neuromarketing tests for product messaging may accurately forecast sales. Applying a neuroscience-based method to WTP for green electricity”. Study details.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. Windows pins a nice mix of Microsoft infographics, Windows products, and less brand-focused boards. 1) Healthcare.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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The Day Your Refrigerator Asks You for a Donation

Hubspot

The food stays cold and I don’t waste electricity opening and closing the door. A product called TAGG attaches to your dog’s collar and you get an email or text when your pooch strays outside your yard. Think about it: The nonprofits that raise the most money (Product Red, St. “Close the fridge door!

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28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its "Color Inspirations" board to inspire its followers with colorful examples, and Drake University uses its "Study Inspiration" board to motivate its student audience. 6) Products/Services Board. 2) Philanthropy Board.