Martech

JULY 16, 2021

That’s a prioritization technique based on deciding what you Must Have, Should Have, Could Have plus Wow. Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. Well, one thing they do is conduct a MoSCoW evaluation. I’ll come back to Wow.

E-commerce 126

E-commerce Electrical Engineering Government Electricity 126

Sales Gravy

DECEMBER 18, 2020

Then, I moved into a sales coaching role with a local plumbing, air, and electric company where I was teaching their technicians some of the basics of sales psychology, and going out in the field, and helping them with their sales process. When I got my own digital camera, that kind of launched it for me. I was averse to it.

Prospecting 95

Prospecting Electricity Cold Call Inside sales 95

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

MARCH 5, 2020

During Holiday Season 2019, I received an email from Home Depot that promoted 25% off on select electrical tools. Sure, it employs some impressive email marketing techniques, but it also integrates social media marketing to create a ripple effect. Home Depot. Now, isn’t that a perfectly synced omnichannel marketing strategy?

Electricity 94

Electricity Promote Technique Launch 94

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A poor shopping interface, inconsistent part naming, and slow load times were hurting sales. The result?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Martech

MAY 24, 2022

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. It can be used to gauge the technique and overall performance of an athlete to help them improve their game. AR in tourism. Apple ARKit.

Sports 136

Sports Construction Gaming Transportation 136

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." Around the same time, Apple was also planning the launch of its iPhone 5.

Campaign 78

Campaign Electricity Launch Gambling 78