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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google?

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9 Account-based Marketing Case Studies

ConversionXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels.

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Telecoms Aren’t Attracting Enough Workers — Here’s How You Can Excite Them

Salesforce

Prospects see the industry as antiquated — not sexy and forward thinking like Apple, Amazon, and other technology companies. But as innovations advanced, technology companies eclipsed telecoms. It also has the potential to further divide the two sides if negotiations become tense. How can the industry raise the interest level?

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Self-service technology lets customers use things like product catalogs, portals and ticketing systems to make a purchase. Manufacturers can also leverage CRM data to negotiate pricing and offer discounts.

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PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. I can tell you from personal experience, 6sense is a really, really cool and powerful suite of technology tools and also just a great company. Luke has a really interesting life story.

Sales 99
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Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

Just like every other industry that was getting effectively enabled by technology. Educate yourself so when I go into a marketplace, connect, negotiate, uh, and be able to execute a transaction with very limited experience and knowledge in rail. There were very liquid exchanges and platforms, even hedging instruments, and in rail.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d First Job: Application Engineer at Philadelphia Electric Company. "My Over time, the communications became more interesting and challenging to me than the technology.