Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it.

GTM 112

GTM X-functional Pipeline Construction 112

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The Reality: Most GTM Motions Are Misaligned by Default Even the best strategies begin to break down once execution starts. Coordinated Plays: GTM motions (e.g.,

GTM 82

GTM Go To Market Launch Pipeline 82

Heinz Marketing

APRIL 16, 2025

Question 1: Are we over-engineering this? When going through orchestration, it is important to get an understanding of the inherent complexity of an integrated GTM process. So is it over-engineered? Question 2: How long does it take to get to a usable GTM workflow? Great question lets get into it. It still sticks with me.

GTM 91

GTM Launch Start-ups Engineering 91

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The market also took notice. ZoomInfo shares jumped 7.4%

GTM 68

GTM Represent Legal Go To Market 68

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. That’s the next 12 months.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 83

GTM Territory Gaming Sales 83

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Why Ecosystem-Led Growth for GTM? Let’s get into it.

GTM 118

GTM Growth Referrals Cross-sell 118

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. That’s just marketing.

GTM 71

GTM X-functional Start-ups Campaign 71

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. He believes fractional GTM roles represent the future. ICP definition.

GTM 67

GTM Gambling Pipeline Strategize 67

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 103

GTM Represent Growth Go To Market 103

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 88

Negotiate GTM Campaign Growth 88

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes.

GTM 88

GTM Campaign Pipeline Launch 88

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Companies that seamlessly bridge the two unlock incredible scale.

Growth 73

Growth GTM Product Government 73

SaaStr

APRIL 8, 2025

Net net, if the average RevenueCat engineer is twice as efficient as before AI dev tools (and it’s not that simple. That’s fast, and you can see it in their product launches. They they are doubling down and hiring even more to keep these gains going. Much faster than 12-15 months ago. Much faster. In a handful of months!

Start-ups 109

Start-ups GTM B2B Launch 109

Sales Hacker

MAY 28, 2024

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

GTM 119

GTM Go To Market B2C B2B 119

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 89

GTM Quota Drivers/motivators Sales 89

Sales Hacker

MAY 9, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Get specific – launch campaigns 2x faster beats transform workflows.

GTM 82

GTM Launch Represent Growth 82

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! 5:25) Why LinkedIn content creation is an efficient growth engine for startups. (13:29) 32:32) Hitting rock bottom with a failed product launch and discovering the next opportunity. (53:36)

GTM 75

GTM Growth Launch Go To Market 75

Martech

FEBRUARY 14, 2025

Dig deeper: What do C-level execs think of their GTM strategies? Your personalization engine should deliver targeted messaging that converts. But campaigns still take weeks to launch. That expensive personalization engine runs on strategy and creativity, not just algorithms and data. Kill the redundant approval steps.

Finance 117

Finance SQL Campaign GTM 117

Sales Hacker

SEPTEMBER 19, 2024

The launch of Operator, its manifesto and mission. For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving.

GTM 94

GTM Contact Pipeline Launch 94

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill.

GTM 119

GTM X-functional Engineering Referrals 119

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 63

GTM Sales Pipeline Technology 63

Martech

JUNE 13, 2025

The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization. The real power lies in what you can do with this conversation intelligence once it’s in Clay’s enrichment engine.

Campaign 57

Campaign Launch GTM Education 57

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Register below to attend live or get the recording. Read more here on the plan to IPO.

Growth 118

Growth GTM CRM Launch 118

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. Did you know?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Don’t wait for the perfect product launch to start generating demand. Too many founders spend months perfecting every detail, only to launch into a void of silence.

GTM 104

GTM Launch Education Account management 104

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. AI is here to help! What could go wrong with that?

GTM 127

GTM Campaign Launch B2B 127

Salesforce

JUNE 5, 2025

Launching a pilot is a great way to explore AI agents in a controlled setting. Check out our 10-step plan below, as well as guidance and insights from companies that have already done the work, including Big Brothers Big Sisters of America, Engine , and Salesforce. said Joshua Stern, Engine’s director of GTM systems.

Launch 66

Launch Engineering GTM Territory 66

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. It’s much less taxing for employees.

Product 113

Product GTM Cross-sell Commission 113

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123

Sales Hacker

MARCH 1, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The launch of Default 2.0

GTM 64

GTM Non-Profits Launch Growth 64

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

Go To Market 126

Go To Market Growth GTM Product 126