article thumbnail

Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Why we care. This got the company thinking about a metaverse-like platform like Roblox and its fast growing 17-24 age audience.

Launch 120
article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Influencers build their followings based on a unique voice and perspective that engages and entertains their audience.

Legal 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advice From an Angel Investor: Q&A With David Chang

Salesforce

Technology that streamlines operations helps SMBs demonstrate their strategic potential to investors. Smart startups understand that investor relationships are about more than funding—they’re strategic partnerships driving business growth. What common mistakes do beginners make?

Pitch 52
article thumbnail

Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

article thumbnail

XANT ANNOUNCES PARTNERSHIP WITH EXL

Xant

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company. The post XANT ANNOUNCES PARTNERSHIP WITH EXL appeared first on XANT. For more information, visit www.xant.ai.

article thumbnail

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We Jagran runs and manages premium sites for news and current events, entertainment and education. A lack of transparency.

Service 107
article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Media has a trust problem. We’re living in a time of content fragmentation, political polarization and misinformation.

Sports 110