SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. They took it as its own SKU that could be opened up into new and adjacent markets. You have to listen on the product front and the GTM front.

Product 104

Product GTM Legal Launch 104

Partners in Excellence

JUNE 15, 2025

Let’s start with our GTM strategies. First, we need to stop pretending our GTM strategies are working they way they are diagrammed on paper or the screen, that they are working the way we want them to. It’s not sudden jarring, it’s the rolling, the up and down that continues. They’re not!

GTM 98

GTM Pipeline Start-ups Pitch 98

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 66

GTM Engineering Customers Cross-sell 66

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The Reality: Most GTM Motions Are Misaligned by Default Even the best strategies begin to break down once execution starts. GTM orchestration is the connective tissue.

GTM 80

GTM Go To Market Launch Pipeline 80

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Speed to Lead When the panel was asked what are the biggest pipeline killers in their minds, Maura explained that 78% of buyers go with the vendor that responds to them first.

Pipeline 56

Pipeline GTM B2B Follow-up 56

Martech

DECEMBER 3, 2024

“You need twice as much pipeline as you thought you needed to hit the same revenue. And that pipeline is harder to get than it used to be. When Hopping was at Gartner, just a few years ago, the simple way to grow pipeline was to crank up paid search. One of the slides shown read: “Is GTM the new ABM?”

B2B 120

B2B GTM Pipeline B2C 120

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

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GTM Territory Gaming Sales 83

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. We’re both really passionate about it. We were fortunate.

GTM 71

GTM X-functional Start-ups Campaign 71

Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. We have role play tools, leveraging AI, that provide very realistic role plays, followed by analysis and recommendations. We have those meetings scheduled every week, pipeline reviews, deal reviews, account reviews one on ones, and others.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. 14:01 How to keep up with a market that changes every week (hello, agentic AI).

GTM 88

GTM Campaign Pipeline Launch 88

SaaStr

MAY 29, 2025

They’ve increased revenue-generating activity time by 25-30% by automating CRM updates, note-taking, and pipeline management. Irrelevant automated emails and generic follow-ups can destroy deals faster than no automation at all. .” I’ve seen irrelevant automated emails and generic follow-ups destroy deals.

GTM 85

GTM Negotiate Cross-sell CRM 85

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. But one unassuming topic that kept coming up? Cold calling.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Let’s get into it. Let’s get into it. Use Fewer Resources.

Pipeline 117

Pipeline GTM Cross-sell Sports 117

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A playbook for rebuilding GTM muscle 1. It all feels like progress.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Partners in Excellence

MARCH 13, 2025

What we see is a knowing-doing gap in how so many sellers and GTM professionals work. Consistency in researching and prepping, consistent data hygiene, consistent follow-ups, consistency in writing–whether emails, call/meeting prep, presentations. We know what we should be doing in our jobs and engaging customers.

GTM 91

GTM Pipeline Presentation Follow-up 91

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. building data hug out, which was in the predictive forecasting, you know, pipeline management space.

GTM 65

GTM X-functional Start-ups Relationship building 65

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Uh, Jaleh, welcome to the podcast.

GTM 63

GTM Sales Pipeline Technology 63

Partners in Excellence

MAY 5, 2025

Imagine, “Use this AI tool, you need to 10X your personalized emails… ” Alternatively, we say, “You need to build your pipeline… ” Or we say, “This is the playbook, stick to it!” ” Or, “Follow these scripts, they are proven! Don’t change a single word!”

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GTM Pitch Up-sell Pipeline 80

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli Or, ICP marketing.

Product 64

Product GTM Niche Growth 64

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell GTM Objectives and Key Results Hospitality 52

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM 52

GTM Customers Cross-sell Contract 52

Heinz Marketing

OCTOBER 3, 2024

By aligning goals and KPIs such as revenue targets, pipeline growth and customer retention, a holistic strategy makes sure everyone is working toward the same shared outcomes. The following six strategies can help. These goals and KPIs include revenue targets, pipeline growth and customer retention rates.

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Growth GTM Pipeline CRM 97

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. 80% of companies with real-time analytics outperform peersRevOps makes this possible.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 104

GTM Launch Education Account management 104

Heinz Marketing

JULY 25, 2023

This blog goes over Sections 1 and 2 (predominantly section 2); my colleague will follow up with a blog on Sections 3-5. Part of why go-to-market (GTM) resonates with our consultants is because as our team seeks continuous improvement, this framework relies on the same kind of mindset: ongoing transformation and continued growth.

Go To Market 97

Go To Market GTM Growth Consult 97

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Wrapping up a super energizing trip. Max has been published by Forbes, Inc.,

GTM 115

GTM Niche CRM Account management 115

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The applications are vast: from sales insights and conversational chatbots to automated pipeline nurturing.

GTM 112

GTM Sales Pipeline Growth 112

Heinz Marketing

MARCH 18, 2025

The rest of this blog will be how to set it up. A good prioritization model does the following (in order of importance): It yields a single top priority. Whatever workflow you wind up using, make sure it is clear when the team comes together and for what purpose. Where folks get hung up on this is time. 5 is right out!

Pipeline 56

Pipeline Objectives and Key Results Campaign Start-ups 56

SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. US companies follow the same model when they start in India. That means showing up in every quadrant of your category, hiring A players, putting yourself out there. It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM.

GTM 115

GTM Niche Cross-sell Contract 115

Heinz Marketing

MAY 19, 2025

General GTM Orchestration Questions What is marketing orchestration, and why does it matter? It helps everyone stay on the same page, speeds up execution, and improves results by connecting efforts across content, campaigns, and tools. What are the key components of a successful B2B GTM strategy?

Go To Market 56

Go To Market GTM Objectives and Key Results Campaign 56

Gong.io

SEPTEMBER 9, 2021

Subscribe here and follow me to read upcoming research. And hope has no place in your pipeline or forecast. . Each person on your GTM team has unique skills that can add value to the sales cycle, especially if uncertainty pops up in the buyer’s journey. It’s about stakeholders. How to win as a team.

Closing 162

Closing Sports GTM Legal 162

Sales Hacker

AUGUST 26, 2022

There are several such invisible leakages that keep happening throughout the go-to-market (GTM) funnel because of lack of good quality activity data and a unified visibility into them for the entire organization to refer to. And both teams can see the impact of their collaboration in the pipeline. Are we going to hit our number?

GTM 103

GTM CRM Pipeline Contact 103

Sales Hacker

APRIL 8, 2024

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. Ability to export up to 10,000 leads at a time as well as send contact information directly to CRMs like HubSpot, Salesforce, Outreach, and more. Clay reviews 4.9/5

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B2B Prospecting Sales Price 121