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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. As such, start optimizing early, long before the launch date.

CTR 115
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

The other day, I signed up for a friend's solidcore Pilates class. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. How to Launch a Mobile App. Define Success.

Launch 98
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 121
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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Has AI changed SEO for better or worse?

Search Engine Land

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers.

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This day in search marketing history: February 3

Search Engine Land

Google’s Mortgage Calculator Quick Answer Now Live 2015: Google launched their dynamic mortgage calculator quick direct answer in the search results for variations of queries around [mortgage calculator]. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?