How to use Google Analytics 4: A complete guide
Search Engine Land
SEPTEMBER 7, 2023
While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. You can see the events come in order, and after you’ve set up your own events, make sure those are tracking as well. Since everything is an event, you can have up to 500 unique event names per account. The last areas accessed.
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