article thumbnail

How UX Design Principles Drive Sales Cloud Innovation

Salesforce

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. Product UX design principles can help you and your team, too. Exciting, right?

UX 59
article thumbnail

How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

In this post, we’ll break down the elements of Netflix’s design and user experience (UX). The expectancy-value theory postulates that if the expectation of completing a task is high, and the subjective value is also high, people will be more motivated to follow through. Netflix UX lesson #1. Source: Netflix. Source: Netflix.

UX 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products.

UX 71
article thumbnail

When and how to use HTML sitemaps for SEO and UX

Search Engine Land

Websites weren’t appropriately planned by information architects according to UX best practices. Alternative to mega menus Many sites attempt to fit as much as possible into their site navigation and end up having so-called mega menus. This is Search Engine Land and not UX Collective, after all.

UX 97
article thumbnail

Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Benchmarking is widely used to test and compare organizations and products in a particular industry. 5 dimensions of UX benchmarking. Appearance. Credibility.

UX 119
article thumbnail

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. What you call “Products” and where you have them on your ecommerce site (i.e.,

UX 87
article thumbnail

A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131