How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
Who fills out a form but never follows through to become a client or customer? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points?
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