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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Here are the results from a client after we refined their ads to better target their audience: Average CTR : Decreased (-3%) Conversion rate : Increased (+71%) Lead costs : Decreased (-47%) Despite fewer impressions and clicks, actual leads went up 42%.

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Sell Like a Realtor: 4 Timeless Selling Lessons from the World of Luxury Real Estate

Adaptive Business Services

You spend hours and hours each week pitching, emailing and following up. Gary has sold million-dollar homes to former senators, CEOs, even the GM of the Tennessee Titans. Today, Debra and Gary have leveraged their community connections to become the official real estate team of the Tennessee Titans and Nashville Soccer Club.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation. The accompanying webform provides the information the sales team needs for follow-up. Source: RH Blake 2.

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Grow Your Startup Organically Outside of a Major Market with Brian Trautschold

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Brian Trautschold , Cofounder and COO at Ambition , a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Record your webcam, your screen, or both to make prospecting videos, follow ups, product demos, and other communication that drives virtual selling.

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The Greatest Competitive Advantage You’ll Ever Know: Mental Health

Sales Hacker

Because when you begin the process to elevate your mental health, you set yourself up for the most substantial competitive advantage any of us will ever know. A serene escape somewhere in the mountains of Tennessee. I looked down at the expressionless cardboard face staring up at me. But this brings up an important point.

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The art and science of high-performance sales

PandaDoc

I grew up in a small town in East Tennessee called Oak Ridge. When writing a screenplay, however, there is a general three-act storytelling structure you have to follow: Act 1 – The Setup. If you stop to think about any of your favorite movies, you’ll quickly realize that they follow this exact framework.

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Warm Up Your Cold Call {A Sales Tips Video}

SalesLoft

You warm up before a race. A cold email can be just as brutal, to both you and the prospect, because there’s no rapport built up to establish trust on either side. A cold email can be just as brutal, to both you and the prospect, because there’s no rapport built up to establish trust on either side.