How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
Who fills out a form but never follows through to become a client or customer? Here are the results from a client after we refined their ads to better target their audience: Average CTR : Decreased (-3%) Conversion rate : Increased (+71%) Lead costs : Decreased (-47%) Despite fewer impressions and clicks, actual leads went up 42%.
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