Remove Gambling Remove Growth Remove Launch
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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven. Many do not.

GTM 101
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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Consumer goods corporation Procter & Gamble ran into a severe choice paralysis issue within their own organization in the mid 2000s. Shortly after Creative Cloud launched, they had 700,000 customers sign up.

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5 signs your GTM is too risky and what to do about it

Martech

You’re overconcentrated in a single bet If one tactic, one buyer cohort, one event or one partner carries the bulk of your GTM performance expectations, you’re not running a diversified strategy you’re gambling. Run pre-launch counterfactual models to identify risk and build resilience into execution.

GTM 93
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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Having two go-to-market motions is tough, but if you want faster growth, you have to do it. That PR caught the eye of Proctor & Gamble, who came to them wanting to evaluate.

Gambling 113
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How to Build a Career in the Salesforce Ecosystem – Tips From an Entrepreneur

Salesforce

I felt that same energy in 2003 when I co-founded DreamFactory software, where I launched a half-dozen Salesforce AppExchange products, helped raise more than $20 million in capital, and made a successful exit in 2018. Sometimes, you’re taking a complete gamble. Choose your own path. TAKE ME TO TRAILHEAD.

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This day in search marketing history: January 2

Search Engine Land

2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. Google Launches US Election Hub Website. 2019: Google Shopping is largest growth opportunity for most online retailers in 2019 by Andy Taylor.

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This day in search marketing history: January 27

Search Engine Land

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9