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What to Look for in a Content Marketing Agency: Key Insights

Lead Fuze

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

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The Scrappy Entrepreneur’s Guide to Usability Testing

ConversionXL

I don’t have the luxury of focusing on UX right now,” you may say to yourself. In fact, you can run quite lean and get game changing insights pretty quickly. Before I get into how to do usability testing, let me start by saying why I think it’s wrong to view UX as a luxury. In fact, UX is really about good business.

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Solutions Engineers are a Salesperson’s Best Friend

Sales Hacker

The result? Our SE team focuses on comprehending the rationale behind the client’s existing authentication system and their future UX and security objectives. Discuss what key unknowns need to be uncovered, what value propositions need to be reinforced, and what the overall goals of the call are.

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Where is SEO in the business hierarchy?

Search Engine Land

Today, SEO is about: Content UX Trust And other “new” elements. So where do we place SEO responsibilities within an organization to ensure the best results? So where do we insert SEO expertise to achieve the best results? Ideally, a key performance indicator of SEO success is sales or at least conversion metrics.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). App Revenue.

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The trifecta of keyword research strategy:  Volume, difficulty, intent

Search Engine Land

For example, if you’re a roofing company offering various types and styles of roofs, but you want to bring more traffic and awareness to your metal roofing option, you would want to explore a few variations of key phrases your customers might search to find the more commonly used terms. SEO is a long game.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

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