SaaStr

FEBRUARY 21, 2025

Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. He’s a regular speaker at SaaStr and other leading SaaS conferences, focusing on helping founders navigate growth and monetization challenges.

Growth 96

Growth B2B Transportation Price 96

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat.

GTM 113

GTM Product Cross-sell Profit margin 113

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. The post GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti appeared first on GTMnow.

GTM 106

GTM Customers Growth Technology 106

Heinz Marketing

NOVEMBER 7, 2024

Here’s a strategic guide to building your 2025 ABM/ABX go-to-market approach that prioritizes alignment, personalization, and growth. Create a flexible plan to adjust to shifting market dynamics, budget changes, or new opportunities. Begin by revisiting your Ideal Customer Profile (ICP). Reach out if you need help.

Go To Market 104

Go To Market Negotiate High impact Territory 104

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product-Channel Fit (PCF): Finding the right growth strategy for your product.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 101

GTM Engineering Electricity X-functional 101

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Fast-forward to 2024, and Emma’s reality has shifted. Sound familiar?

GTM 102

GTM Product Drivers/motivators Strategize 102

SaaStr

MARCH 16, 2025

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages.

X-functional 115

X-functional Territory Customer Relationship Management CRM 115

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 97

GTM Territory Pipeline Growth 97

SaaStr

DECEMBER 20, 2024

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. They’re the force multipliers who turn your strategy into results and build the foundation for sustainable growth.

Pitch 104

Pitch Promote Sales Pipeline 104

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. This is where causal AI performs.

GTM 126

GTM Drivers/motivators Pipeline B2B 126

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion.

GTM 114

GTM Product Go To Market Drivers/motivators 114

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. This episode explores how to apply product thinking to Go-To-Market. Teams just changes how they’re built.

GTM 78

GTM Growth Sell X-functional 78

Martech

NOVEMBER 7, 2024

However, for those who don’t have the means to invest in annual fees and organizational change management, there are still alternatives to building an account-based approach to drive faster and more efficient growth. Agency partners Consider working with an agile and modern agency partner specializing in ABM.

B2B 130

B2B Contract CRM GTM 130

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now?

GTM 129

GTM Strategic planning Strategize B2B 129

SaaStr

OCTOBER 18, 2024

” For example, when you hit a $100M, you just can’t sell enough to drive 40 points of new growth. And the real test, if you are going to be committed to hiring an A team is in that moment saying, ‘We’re still going. ” If you hire a magnet, then the talent just flocks to it.

Sales 122

Sales Up-sell Go To Market Gaming 122

Search Engine Land

AUGUST 14, 2024

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. Review it and let it inform your go-to-market strategy, such as handling objections. This couldn’t be further from the truth.

CRM 116

CRM Campaign Niche Negotiate 116

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. Others stand the test of time. Theyre timeless.

Growth 72

Growth GTM Cross-sell Negotiate 72

Martech

SEPTEMBER 23, 2024

Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth. Here are the key responsibilities and functions of a MarTech Manager: 1.

Technology 110

Technology Technology Customer Relationship Management Campaign 110

SaaStr

APRIL 30, 2025

. $60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector. Lesson for SaaS Founders : Efficient growth is non-negotiable in todays market.

Non-Profits 57

Non-Profits Strategic partnership Drivers/motivators Strategize 57

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 77

Growth GTM Product Government 77

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 109

Price E-commerce Cross-sell Profit margin 109

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. This execution gap is a major barrier to growth, largely driven by disconnected teams working in silos.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 109

GTM Growth Campaign Cold Call 109

Martech

NOVEMBER 27, 2024

McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. Go-to-market (GTM) teams play a key role in delivering value to their organizations. Cognitive psychology shows how people interact with AI.

GTM 118

GTM Teamwork Technology Technology 118

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Without proper product-market fit as part of your go-to-market (GTM) teams strategy, even the best ideas struggle to make an impactor money. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 109

GTM Drivers/motivators Legal Finance 109

PandaDoc

JULY 7, 2025

With the help of a solid CRM, you can improve your sales efficiency and long-term growth. HubSpot’s CRM is part of their greater growth platform. It includes robust sales tools that integrate with marketing automation, customer service features, and content management. Essentially, it’s a go-to solution for many businesses.

CRM 52

CRM Price E-commerce Pipeline 52

Highspot

OCTOBER 29, 2024

This scorecard or dashboard gives managers a view of all team members so they can see who is excelling and who is behind the curve on executing critical go-to-market initiatives. Highspot Sales Coaching Software: Your Always-on Coaching Assistant Make sales coaching faster and more effective with Highspot’s AI-powered sales coach.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

SaaStr

JULY 11, 2025

Loveable is growing explosively with minimal marketing spend, relying almost entirely on product-led growth and word-of-mouth. At first, I assumed these were AI outliers—exceptional products in a hot market getting away with unconventional approaches. This isn’t about cutting costs during a downturn.

GTM 74

GTM Relationship Management Quota Strategize 74

Highspot

JUNE 17, 2025

Most go-to-market (GTM) initiatives aren’t failing—they’re flying blind. Scale the performance of your go-to-market initiatives Over half (55%) of organizations are unable to effectively drive their go-to-market initiatives—and it’s largely the consequence of siloed teams, tools, and data that prevent execution.

GTM 52

GTM Go To Market Pipeline Gaming 52

Highspot

JUNE 17, 2025

Most go-to-market (GTM) initiatives aren’t failing—they’re flying blind. Scale the performance of your go-to-market initiatives Over half (55%) of organizations are unable to effectively drive their go-to-market initiatives—and it’s largely the consequence of siloed teams, tools, and data that prevent execution.

GTM 52

GTM Go To Market Pipeline Gaming 52

Martech

APRIL 30, 2025

Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. The result is a treadmill youre expending much effort but not going anywhere.

B2B 113

B2B GTM Commission Strategize 113