Remove Go To Market Remove GTM Remove Start-ups Remove Territory
article thumbnail

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

You don’t have to be a financial whiz to understand that this means your expenses go up while your profitability goes down. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground.

article thumbnail

The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? Throughout the past few decades, we have witnessed different eras of SaaS: Era 1, SaaS 1.0 : Starting in the early 2000s, SaaS 1.0 was pretty simplified, mostly made up of annual or monthly subscriptions. The secret to aligning GTM & finance teams.

Finance 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. The SMB segment—going upstream vs. downstream. 1) Across regions.

article thumbnail

Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. That’s it, that’s all.

GTM 102
article thumbnail

Secrets to Scaling a Company in Hypergrowth Mode with Celonis President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona (Video)

SaaStr

While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. He also started a public sector business, which did not previously exist.

article thumbnail

Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. Many of them will get gobbled up by the large platforms. US companies follow the same model when they start in India. The US is an extremely competitive talent market. Learnings on GTM. That’s too tactical.

GTM 88
article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. Let’s explore these strategies to set your product launch up for success.

Launch 59