Highspot

MAY 15, 2025

A well-thought-out enablement strategy turns your channel sales partners into confident sellers who can represent your brand with real impact. Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Whenever you train your internal sales team, loop in your partners, too.

Healthcare

Highspot

MAY 26, 2025

Analysis starts by identifying high-impact skills. To create meaningful improvement, you need data that shows your strengths, gaps, and next steps for your team, industry, and go-to-market strategy. Even small, data-informed steps forward, like identifying high-impact content, can lead to bigger wins over time.

Objectives and Key Results

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B

Highspot

JULY 3, 2025

By consolidating relevant resources into a curated experience through Digital Rooms, go-to-market (GTM) teams can remove friction and build trust with buyers, helping them make informed decisions and move deals forward at their pace. Templates featured on homepages or Overviews are 6x more likely to be used by reps.

GTM

Sales Hacker

AUGUST 11, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. She’s helping sales teams refocus on high impact work like closing deals and building relationships. The vibes were high but the structure was not really existing yet.

GTM

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. An AI-driven partner enablement strategy ensures they receive the same high-impact content, guidance, and support as your internal teams, without incurring extra overhead for your GTM teams.

Manufacturing

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. From Sales-Led to Product-Led: How Apollo.io

Growth

Sales Hacker

APRIL 22, 2025

11:06 Why nailing 3-5 core use cases beats going broad or too niche. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 27:02 Harmonys lean, high-impact program playbook for early-stage teams. 33:01 Hot take: marketing shouldnt be measured by pipeline alone. Have access to.

GTM

Highspot

APRIL 14, 2025

As your business grows, go-to-market initiatives change, and new solutions are launched, the material reps digest when they first join your company should evolve as well to reflect those changes. To learn how to use Highspot to deliver high-impact onboarding, download our E-book. Wed love to hear from you.

High impact

Sales Hacker

SEPTEMBER 19, 2023

Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. We create contests and SPiFs to entice the partner sales people.

Strategic partnership

Heinz Marketing

JUNE 16, 2021

Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Aligning sales and marketing departments is not just about internal cohesion. Marketing must believe sales follows up with the leads it generates. This trust is built over time.

High impact

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing.

B2B

SaaStr

JANUARY 28, 2022

But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? The go-to-market playbook. The go-to-market segment worked together on key metrics across the revenue board. This has been our key to go up-market and scale at TripActions.

Quota

Heinz Marketing

MAY 20, 2021

Sales and marketing alignment is a shared system of communication, strategy, accountability, and goals that enable marketing and sales teams to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue.

Campaign

SaaStr

OCTOBER 3, 2022

When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. We must find the sweet spot.”.

GTM

Partners in Excellence

AUGUST 26, 2020

We also look at the Who when we are looking at the overall organizational structure and some of our go to market strategies. We are taught things like “How to qualify, how to handle objections, how to close……” Likewise, as managers, we tend to focus a lot on the What and How.

Start-ups

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline

Highspot

NOVEMBER 24, 2021

For enablement leaders, this means asking what needs to change about your go-to-market strategy – and whether your approach to enablement is capable of making those changes stick. Finally, you must be able to analyze and measure the impact of your work to optimize your program. Have You Achieved Operational Excellence?

Cross-sell

Highspot

OCTOBER 7, 2020

Our platform allows revenue leaders to land strategic initiatives by changing the behavior of their teams — driving consistent revenue performance and drawing a direct line from go-to-market initiatives to business outcomes.” The platform’s Scorecards offer a comprehensive view of the impact of go-to-market initiatives.

Launch

Heinz Marketing

JANUARY 10, 2020

Looking for market insights from those already deeply embedded with history and perspective? How about feedback on your intended go-to-market plan and/or product road map? At minimum stack-rank these and estimate their impact/value on the business. Sales referrals? Instant customer-centric content?

Referrals

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales

Highspot

JUNE 11, 2020

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Strategize together.

Objectives and Key Results

Heinz Marketing

MARCH 29, 2021

And so it’s been really fun, to answer your question, it’s been super interesting and it’s been fun to be high impact as far as the Ambition right now. Matt Heinz: Well, I bet it’s been fun just as more people discover the need to have sort of remote, sort of, sales management tools.

Pipeline

SBI

JANUARY 12, 2022

1] With Second Nature, sales leaders can accelerate the rolling out of critical go-to-market changes while enabling frontline managers to provide high-impact coaching in terms of performance improvement and deal-level coaching.

Launch

Highspot

JUNE 6, 2023

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This helps them have successful conversations and improves go-to-market initiatives by 50%. The flexibility of our platform supports managers and sellers by identifying what’s working and what’s not.

Sales

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. This helps them have successful conversations and improves go-to-market initiatives by 50%. The flexibility of our platform supports managers and reps by identifying what’s working and what’s not.

Sales

SBI

AUGUST 31, 2020

Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. About Seismic.

Launch

Highspot

DECEMBER 8, 2020

Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in. This way, every action you take to enable sales will, by default, enable your buyers to purchase.

Drivers/motivators

Salesforce

JULY 28, 2022

Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automation can minimize risk, reduce human error, and help you concentrate on tasks that move the needle.

Cross-sell

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason.

Sales

SaaStr

FEBRUARY 1, 2019

Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development? And now here I am at Figma, in charge of all go-to-market, which is super exciting for me. Harry Stebbings: I totally agree with you in terms of that high impact.

Customers

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”.

A/B testing