Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 117

Pipeline Sales Up-sell Government 117

Highspot

NOVEMBER 24, 2021

For enablement leaders, this means asking what needs to change about your go-to-market strategy – and whether your approach to enablement is capable of making those changes stick. Do you have the right technology in place to make those changes actionable? The key here is to train the way reps want to learn.

Cross-sell 52

Cross-sell High impact Go To Market Strategize 52

Highspot

OCTOBER 7, 2020

Our platform allows revenue leaders to land strategic initiatives by changing the behavior of their teams — driving consistent revenue performance and drawing a direct line from go-to-market initiatives to business outcomes.” The platform’s Scorecards offer a comprehensive view of the impact of go-to-market initiatives.

Launch 52

Launch Go To Market High impact Pitch 52

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Technique Growth 52

Highspot

JUNE 11, 2020

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Strategize together.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. Although sales technology has advanced rapidly in response to buyer demands, few businesses are utilizing these technological advances. With hybrid workforces, in-person training isn’t always feasible.

Sales 52

Sales Technique Cold Call Technology 52

Highspot

APRIL 14, 2023

To do this, you need to have a high-impact and effective sales training program to help your salespeople excel. Although sales technology has advanced rapidly in response to buyer demands, few businesses are utilizing these technological advances. With hybrid workforces, in-person training isn’t always feasible.

Sales 52

Sales Technique Cold Call Technology 52

Highspot

JUNE 6, 2023

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52

Closing Product Objectives and Key Results Quota 52

Heinz Marketing

MARCH 29, 2021

And so it’s been really fun, to answer your question, it’s been super interesting and it’s been fun to be high impact as far as the Ambition right now. The type of technologies and tools that they expect are different.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

SBI

JANUARY 12, 2022

“Faced with an increasingly virtual selling environment, chief sales officers are investing in technology to improve seller and customer conversations,” according to the report. CSOs should evaluate conversation intelligence vendors to improve sales velocity, pipeline generation and sales outcomes.” [1]

Launch 31

Launch Pipeline Sales High impact 31

SBI

AUGUST 31, 2020

Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. About Seismic.

Launch 26

Launch Commission Presentation High impact 26

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background. What would you tell a woman just starting a career in sales? Hang Black.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. CEO Tim Zheng came to SaaStr Annual to share the deep dive on the journey from SLG to PLG here: Initial Challenges and Market Position In 2019, Apollo.io

Growth 65

Growth Product A/B testing Strategize 65