Remove Go To Market Remove Inside sales Remove Prospecting
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

The Community Advantage : “Your best selling mechanism is having a really happy customer sell to a prospect,” Gabrisco emphasizes. Early Stage Tactic s: Product advisory boards Industry roundtables User meetups Customer-to-prospect introductions Why It Works : Customers want to feel special and be part of the rocket ship.

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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

Enterprise reps get the biggest accounts, inside sales gets the smaller ones. Their field reps own high-density areas (think downtown San Francisco), while inside reps cover less dense markets (suburbs of Kansas City). Strategic Implication : Your business model directly determines your go-to-market strategy.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Hire early sales reps who are excellent at discovery and customer education. ” Building the Right Sales Motion In Databricks early days, the sales team was largely inside sales, selling to tech startups in Silicon Valley.

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Account-based selling in 2025: Everything to know

Highspot

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts.

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How We Scaled OpenAI’s Sales Team from 10 to 500 People in 2 Years: The Inside Playbook from ChatGPT Enterprise’s GTM Leader Maggie Hott

SaaStr

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI.

GTM
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. 06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around.

GTM
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. 1) Freemium.