10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from
SaaStr
JULY 20, 2025
The Community Advantage : “Your best selling mechanism is having a really happy customer sell to a prospect,” Gabrisco emphasizes. Early Stage Tactic s: Product advisory boards Industry roundtables User meetups Customer-to-prospect introductions Why It Works : Customers want to feel special and be part of the rocket ship.
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