Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

Go To Market 77

Go To Market Lead generation Launch Service 77

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Access to more data.

GTM 95

GTM Growth Referrals Cross-sell 95

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B GTM 27

ClickFunnels

AUGUST 8, 2021

Today we are going to discuss the six best lead generation apps. The latter definition applies to sales prospecting , not lead generation, though. We have three pricing plans: The ClickFunnels plan costs $97/month. Pricing: Convertri offers one pricing plan that costs $99/month (paid monthly) or $75/month (paid annually).

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. One strategy for growth is launching new product lines and expanding the prospects who need your services. Era 3, SaaS 3.0:

Finance 77

Finance GTM Government Territory 77

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is. Key Takeaways.

Legal 52

Legal Prospecting Customers Contract 52

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 110

GTM B2B Drivers/motivators Sports 110

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Lead Fuze

JULY 24, 2023

A well-calculated estimate can help businesses prioritize their go-to-market strategy effectively align with high-value segments. Accurately calculating TAM can enable businesses to maximize their return on investment and remain competitive in the ever-evolving markets.

Strategize 52

Strategize Strategic planning Niche Growth 52

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Growth Campaign 124

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Objectives and Key Results 97

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 97

Salesforce

JULY 28, 2022

With myTrailhead, we can launch new training content in a couple of days.”. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. See how other leading sales experts navigate market changes.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Hubspot

DECEMBER 8, 2020

Even if a product appears essential or valuable to a prospect, they might not buy it if another brand can deliver a similar item faster. Meanwhile, some smaller brands are making their products more available online and in-stores to prospective customers who can't get an item quickly enough from brands they've used in the past.

Gambling 101

Gambling Entertainment Price Campaign 101

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue. Now, your lead list is ready for prospecting.

B2B 105

B2B Lead generation Contact CRM 105

Sales Hacker

FEBRUARY 7, 2018

CASE IN POINT: Many SaaS companies can demonstrate the ability to get to $1M in ARR by pursuing 10,000 prospects with the “hack” of high-frequency email chains to set up demos. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? How do you know when you are in a launch window?

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. We remain optimistic about the prospects of cross-border SaaS. Pricing/Packaging (PP) is a key component of GTM. SaaS has never been bigger, and growth is secular. Proximity to customers helps too.

GTM 82

GTM Cross-sell Niche Strategize 82

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. Focus areas: The LinkedIn Sales blog is the place to go for modern selling tips. Topics: Prospecting. Pricing lessons.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

ConversionXL

NOVEMBER 23, 2022

So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. We already had a really strong brand and top of funnel traffic.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Often, they go for the obvious—stuff like “easy-to-use” email marketing.

A/B testing 162

A/B testing X-functional Price Gaming 162

Heinz Marketing

JULY 26, 2021

Join Kris and I as we talk about his company Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy.

Pipeline 107

Pipeline Sales Prospecting Campaign 107

SaaStr

JUNE 4, 2019

We drafted some concepts and then those are concepts that we test through both qualitative message testing with existing customers and prospects and then also of course by fielding a little bit survey and getting quantitative results as well. This is something that I’ve had the opportunity to do in all of my different marketing roles.

Customers 65

Customers Price Launch Growth 65

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. How can we rationalize our use of tools across different go-to-market teams? How are buyers responding to our new product launch?

Growth 62

Growth GTM Cross-sell Pipeline 62

SalesLoft

JUNE 3, 2019

This week we are very excited to announce the launch of Hey Sale speople , a podcast hosted by the one-and-only Jeremy Donovan, SalesLoft’s VP of Sales Strategy and self-proclaimed sales nerd. In this episode, Jeremey and Trish talk about topics that range from sales leadership skills to the right and wrong ways to prospect.

Conversion 81

Conversion Real Estate Cross-sell Niche 81

SaaStr

APRIL 2, 2019

I’m going to share with you successes and failures and my top lessons learned. Maybe it was to launch a new product, maybe it was to get to $1 million in ARR, and when you get there, it’s amazing, right? So we invested in that product, built out a couple of key features, opened up our APIs and launched that product.

Growth 77

Growth Appointment Launch Product 77

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. They sometimes even seek them out even before a formal marketing program has been launched.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. And we can analyze every time a seller uses it in a sales pursuit, but also more importantly every time it’s sent to a prospect. . Ed is co-founder and CRO of Seismic. So they know who you are.

Pipeline 48

Pipeline Start-ups Contract Up-sell 48

SBI

JUNE 28, 2021

Metrics measuring success in the field will depend on the seller’s role, but common examples include Pipeline Generated, Win Rate, Average Selling Price, Bookings and Sales Cycle. Q: What steps can Sales Enablement leaders take to best facilitate their prospects’ decision-making given that interactions are likely remote?

Sell 34

Sell Finance Sales Quota 34

SaaStr

JULY 11, 2019

Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Because we all go … most of us in this room are going to go up market, we’re going to raise our prices. Transcript.

Launch 102

Launch Technology Technology Up-sell 102

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. And why are gas prices going up right now? And, I’m just going to launch into a story about Jeff. Forget about it being a stage.

Pitch 88

Pitch Conversion Sales Territory 88

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Campaign 78

SaaStr

APRIL 4, 2019

But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So I’ll give you a flip perspective from a sales and marketing standpoint. So those are two sides of the equation. Megan Leuders: Well it’s interesting.

Engineering 66

Engineering Strategize Technology Technology 66

Sales Hacker

DECEMBER 8, 2017

The role of text messaging and other unconventional communication channels in sales prospecting and customer success. For example, if you lose deals at an accelerated rate every time a rep brings up discounting or pricing in the first half of the call, wouldn’t you like to know that so you can coach your team on it?

Sales 97

Sales Cross-sell Up-sell Pipeline 97

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

MAY 15, 2020

When the sales team is engaging early on, what we’re trying to identify is what is the success criteria of this particular prospect, what are they trying to achieve? So, the playbook needs to be written as you’re working this out with prospects. “This is going to happen, in this timeframe,” 100% integrity.

Trust 76

Trust Start-ups Customers Up-sell 76

SaaStr

MAY 8, 2020

Jessica Lin: Our company Fire Hydrant and Incident Response platform has set up what are effectively sandbox simulations where their prospective customers can actually use Fire Hydrant in the case of a simulated outage. It may help illustrate new use cases that your prospects may not have known about before.

Cross-sell 68

Cross-sell Contract Start-ups Up-sell 68