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Why AI proficiency is today’s must-have marketing skill

Martech

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. These tools manage tasks such as: List building. Contact enrichment. Prospect research.

GTM 127
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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 9:41) Challenges in aligning different go-to-market functions. (14:12) 24:20) Designing effective sales compensation plans. (32:33) 39:36) One thing that is working for Phil in go-to-market right now.

GTM 116
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B2B marketing can’t hide from change forever

Martech

How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. Frans Riemersma , founder of MartechTribe, believes we are entering the golden age of marketing operations but that technology alone cannot solve all the problems.

B2B 104
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. ” Brands were working on transformative GTM efforts pre-pandemic.

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5 ways to help your B2B organization succeed with AI agents

Martech

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. ” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.

B2B 84
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Top 5 Lessons Learned from Scaling GTM Teams at Notion, Asana, and Dropbox

SaaStr

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. Set a Strong Foundational Plan to Ensure GTM Clarity The next foundational layer is GTM. The biggest learning here for founders is building a robust strategic plan.

GTM 123
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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Model options to improve capacity where needed (enablement, coaching, marketing promotions, headcount, etc.). Connect your entire go-to-market strategy. Leading sales and operations teams are following a new path to better sales planning using innovative and strategic planning methods.

Territory 120