Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize 119

Strategize GTM Healthcare Strategic planning 119

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 87

Growth E-commerce Profit margin Strategize 87

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Here’s the reality — you lose 100% of the deals you don’t compete for.

GTM 119

GTM B2B Strategic planning Drivers/motivators 119

Outreach

JANUARY 11, 2021

It’s important to get it right not only to motivate your sales team about going to market right now, but also simply for mental health. We used that information as our guiding principles for building the strategic plan, creating our content, and implementing the technology needed for virtual engagement.

Strategic planning 75

Strategic planning Sales Technology Technology 75

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success.

Territory 89

Territory Non-Profits Contract Quota 89

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. ” Brands were working on transformative GTM efforts pre-pandemic.

Go To Market 104

Go To Market GTM Strategize Growth 104

SBI

FEBRUARY 25, 2020

The advocate program is about collecting marquee logos to prove the viability of an emerging technology. It’s a combination of CMOs accepting that the CAP’s (any programs for that matter) goals and activities aren’t aligned to corporate imperatives, and advocate program managers not seeing their true potential or thinking strategically.

Customers 49

Customers Strategize Cross-sell B2B 49