Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 71

GTM X-functional Start-ups Campaign 71

SaaStr

NOVEMBER 28, 2022

The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” Strategize so you avoid over-customizing a monster system that you won’t be able to scale in the future. Governance and compliance are core to alignment. Prakash Raina. Create an end-to-end strategy.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM 65

GTM X-functional Start-ups Relationship building 65

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model. Building the GTM organization.

GTM 109

GTM Strategize Government Inside sales 109

Highspot

JUNE 17, 2022

But, as strategic initiatives shift and publishers across your GTM team contribute resources, it’s easy for content libraries to become bloated, letting outdated, inaccurate messaging slip through the cracks. This is where Highspot’s new content governance features come in. . Structure and Enforce your Governance Policy.

Government 52

Government GTM Strategize Education 52

Highspot

JANUARY 6, 2022

I’ll be the first to admit – there’s nothing glamorous about the topic of content governance. It’s only when a content governance program doesn’t exist or is inconsistently implemented that people start to take notice, and rightfully so. Common Governance Challenges. Mis-aligned GTM execution.

Government 52

Government GTM Strategize Presentation 52

SaaStr

APRIL 4, 2025

Openmart: GTM platform for reaching local businesses Openmart is the GTM platform for reaching local business owners. With Promptless, documentation becomes a strategic advantage for growth, not a bottleneck or a liability. Our mission is to accelerate hours of video editing work to seconds.

GTM 65

GTM Government CRM Follow-up 65

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 99

Growth GTM SQL Strategic partnership 99

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. And if yes, to what extent?

GTM 85

GTM Negotiate Profit margin Contract 85

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team. Content Analysis.

A/B testing 114

A/B testing Sales Quota Promote 114

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Adnan Chaudhry: And another is just being there and just telling people you want to help.

GTM 74

GTM Pipeline Healthcare Sales 74

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey. From better coaching to setting clear goals to even hiring the right people.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” Finally, “the right mix of capabilities and complexity — plus a strategic partnership.”

Government 52

Government GTM Sales Strategic partnership 52

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Sales 105

Highspot

MAY 30, 2024

A content governance framework can help maintain quality standards and alignment with brand guidelines. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Lead Fuze

JANUARY 1, 2022

Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. One example is federal government markets which take years to develop. When you are new to the federal government market, it is a challenge to gain relationships with agencies and departments.

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 78

GTM Pitch Up-sell Contact 78

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 104

GTM Sales Represent Government 104

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Adrienne Greenberg. Amy Reczek.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

DECEMBER 5, 2023

You have to expand your focus on how you sell and make it strategic to the C-suite. Role-based access controls Org visibility of how to manage the entire organization on the platform Compliance and governance Reporting If you’re committed to the journey, build this into your platform early. The solution for this challenge?

GTM 103

GTM Cross-sell Government Legal 103

SaaStr

JANUARY 29, 2025

Let’s break down the key learnings and metrics that matter from Justworks’ Head of Product and GTM for Payroll. Does it need separate governance? The post When and How to Launch a New Business Line With Justworks’ Head of Product & GTM appeared first on SaaStr.

GTM 101

GTM Launch Product Government 101