Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Shifting from pilot projects to widespread implementation demands a strategic approach.

Objectives and Key Results

Martech

JUNE 18, 2025

These findings suggest that many organizations invest in martech tools without first addressing foundational needs such as data architecture, governance and literacy. Establish martech governance Create a formal martech evaluation process before purchasing any new tool. Leadership can’t measure business outcomes.

Government

RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Sales operations plays a key role in making this possible by: Building scalable workflows for customized outreach. That’s why high-growth companies are investing heavily in data governance.”

Government

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Content management: Tools that can help you organize, update, and share resources easily are key to a smooth strategy. It’s a necessity, not a luxury.

Objectives and Key Results

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. In simpler terms: bad data in, bad results out. Establish a data governance framework Like any successful project, enhancing data quality starts with a well-structured plan.

Government

Highspot

JULY 29, 2025

Key Takeaways Leveraging go-to-market (GTM) task automation can ensure more on-time follow-ups with personalized content delivery to high-value prospects in your sales pipeline. The result of using such an automation solution? Where do frequent errors occur in our workflows and efforts to complete key tasks?

Go To Market

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. For example, AI assistants for sales teams can highlight key points and use content automation to deliver a relevant case study to share with leads.

Sell

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. Dig deeper: It’s the age of AI agents: See how marketers can build one themselves Potential benefits and challenges While AI agents promise to streamline martech, realizing its benefits requires tackling key obstacles.

Objectives and Key Results

Salesforce

OCTOBER 29, 2024

It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key. Back to top ) Overcoming challenges in door-to-door sales The key to a successful door-to-door sales process is intentional prospecting. Is anyone at home?

Objectives and Key Results

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. This multi-threaded strategy often results in a larger deal size and higher overall revenue per account.

Sell

PandaDoc

JUNE 23, 2025

You want to come out of the call with a better understanding of their role, their objectives, and their challenges. “I pay a lot of attention to the key competencies of the person I’m talking to,” Helen says. Failing to build a connection Another key mistake is failing to establish rapport or build a connection.

Objectives and Key Results

PandaDoc

MAY 12, 2025

Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. Similarly, going the extra mile to increase perceived value for customers can help teams overcome pricing objections down the line. versus $9.99). Remove currency symbols.

Price

Hubspot

JULY 10, 2025

Key Features Basic CRM and contact tracking Meeting scheduler Email tracking up to 200 notifications a month 3 email templates Conversational chatbot Task and activity tracking Best for: Individuals and early-stage startups needing a no-cost CRM with basic sales capabilities. This suite of free tools offers a free business platform.

Price

PandaDoc

MARCH 25, 2025

Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Here is an overview of the sales process for complex sales: Discovery/needs analysis: Understanding your customers needs and challenges is key to demonstrating how your product or service can help.

Objectives and Key Results

PandaDoc

JULY 23, 2025

Instead, the data captured by the CRM system just sits on the platform without being implemented toward shared key goals. The strategy also needs to align the CRM’s role with broader company objectives like increasing revenue, improving onboarding, reducing churn, or expediting deals within the sales pipeline.

CRM

Martech

AUGUST 8, 2025

Yet they are often isolated from key strategic inputs and decision-making. That leaves creative operations burdened by misaligned objectives, limited context and poor integration. The result is friction, specifically: Slower pipelines. Brand strategist or content lead : Ensures messaging aligns with brand objectives.

Objectives and Key Results

PandaDoc

JUNE 16, 2025

For employers, OTE helps to align compensation with business objectives. This can help with income stability, especially for newer reps who may see lower base pay and commissions at the entry level Regardless of how the deal is structured, having accurate documentation is key. Let’s assume the target quota is $750,000.

Commission

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Guide to AI in Sales Enablement and Its Impact in 2025 Download free guide 5 ways to leverage AI across your manufacturing GTM team Want to realize results like Hyster-Yale Group?

Manufacturing

PandaDoc

MARCH 13, 2025

Some key advantages include: Consistent, pre-determined pricing. Key challenges Unfortunately, contracted pricing can also create administrative hurdles within the sales and quoting process, especially when handled manually by suppliers. Incorrect pricing overrides may result in larger-than-intended discounts for buyers.

Contract

Salesforce

FEBRUARY 7, 2025

To better understand the opportunity for digital transformation in oil and gas, lets look at the benefits for four key subsectors. With a CRM, oilfield services remove barriers between legacy technology systems to connect key information from the back office into the field or front office where the highest-value work often occurs.

Profit margin

Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. This results in campaigns that fail to align with sales goals, product launches or customer needs.

Objectives and Key Results

Salesforce

DECEMBER 20, 2024

Just as companies govern human teams, autonomous systems also require frameworks to manage risk, compliance, and performance. But networks of interdependent, self-directed agents need more than traditional governance models. This often produces new, unpredictable behaviors that are challenging for single-agent governance methods.

Government

Highspot

APRIL 10, 2025

Key Takeaways 84% of sales reps hit their quotas when companies implement best-in-class sales enablement strategies. Fast-forward ten editions and nearly a decade later, and now 76% of leaders directly attribute sales enablement to improving their sales results. Does sales enablement certification support your career objectives?

Objectives and Key Results

Sales Hacker

FEBRUARY 14, 2025

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Max and I have always leaned heavily on marketing and media to drive outsized results. But this time, that tool was off the table.

GTM

Martech

JULY 2, 2025

4 dimensions that matter when choosing core martech tools When selecting digital experience systems (DXP) platforms, marketing teams must look beyond feature sets to evaluate whether a solution will genuinely deliver results across four key dimensions. Happy developers, faster results Good luck hiring technical talent these days.

Objectives and Key Results

Salesforce

APRIL 7, 2025

More specifically, event monitoring can concentrate on what Security Center prioritizes as Objects that Should be Monitored (OTSBM) and high risk user accounts. Salesforce recently added Event Log Objects to Shield, enabling easy access to the past 30 days of many event types. Practice 5.

Objectives and Key Results

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM

Salesforce

APRIL 24, 2025

For example, an ontology might express that a user has an account, which has a billing plan, which includes a subscription, which is governed by terms. If you know how different objects relate and what logic drives the experience, you can design flows that feel intuitive and responsive.

Engineering

Martech

JUNE 23, 2025

Most companies are doing AI — Few are seeing results While reports promise AI will add trillions to the global economy, the reality on the ground looks very different. The result? Dig deeper: AI readiness checklist: 7 key steps to a successful integration When your buyer calls confused about your brand Sarah got the call on Thursday.

Objectives and Key Results

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Show how improved data governance builds customer trust : Transparent and secure data handling increases consumer confidence. Improvements in marketing efficiency (e.g.,

Customers

Martech

JUNE 24, 2025

Gartner, in its February 2025 GenAI research, aptly dubs these “goal-based agents” – digital strategists relentlessly pursuing specific objectives. Agentic search: Ending the tyranny of metadata For years, metadata was the ruling force of DAM, the key to unlocking images, videos and audio. The result?

Objectives and Key Results

Salesforce

MARCH 24, 2025

Start with AI Basics AI: The Key to Maximizing Customer Tracking What is Agentforce For Small Business? SMB sales teams use an average of 10 channels to sell to customers, which can result in fragmented data, making it difficult to gain a holistic view of customer behavior and preferences. What Is a SaaS CRM?

Customers

Salesforce

MARCH 25, 2025

Different teams may define or calculate metrics like ROI or active users differently, or there may be inconsistencies across different dashboards leading to inconsistent results and distrust. Significant time is wasted on redundant analyses, resulting in inefficiencies and inconsistent business definitions.

Government

Salesforce

MARCH 17, 2025

The result is a more autonomous future where AI is proactive rather than reactive. Understanding how agentic customer engagement amplifies human expertise The key to successful marketing agents lies in their ability to learn from human expertise, then take action on these insights at scale. Develop clear governance frameworks.

Customers

Salesforce

MARCH 31, 2025

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. You can network with other entrepreneurs, attend panel sessions, and interact with diverse business leaders, industry experts, and government officials. Here are a few ways AI can help.

A/B testing

Smarter With Gartner

JULY 8, 2021

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 1: Align data and analytics governance with business outcomes.

Government

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. Algorithms.

Government