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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Based on Daniel Kahneman and Amos Tversky’s work Thinking, Fast and Slow , there are two sides of the brain that govern all of our decision-making. Price anchoring is a sure-fire nudge to drive online behavior. Image source ). Nudge theory: Systems 1 and 2.

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Sales Forecasting is a Team Sport – Treat It That Way

SalesLoft

Just like Groundhog Day, there’s the repeated, tedious conversations to confirm things like “is Deal A still set to close on X date, and is the next step still to talk about Person B about Topic Y (i.e.

Sports 52
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. All the deal structure parameters will have a direct impact on value and cost, hence price. CRM application licenses a natural language search technology.

GTM 74
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Markets have very specific requirements—think of Governments. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels. Distribution of B2B deals as a function of price (a product of discount and list price). 2) Spanning markets.

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Website Credibility: A 39-Point Checklist

ConversionXL

For example, your wife said Product X is good, or your friends said Service Y sucks. My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product. Show prices. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead.

Trust 132