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Understand What Your Customer Wants When Delivering Digital Government Services

Salesforce

You probably have an opinion about the effectiveness of our government. Of the 35,000 people surveyed in the Connected Government Report , only 54% said it’s easier to get help from the government online. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Why we care.

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10 major pricing mistakes you should avoid

PandaDoc

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing. Determine the full cost.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Data Governance & Salesforce Objects. Is data governance a priority in your org? The challenge?

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements.

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Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software

Capterra Sales & Marketing Software

The post Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software appeared first on Capterra. Compare pricing for the top customer relationship management software products with the highest value-for-money and functionality ratings. The pricing model for Act!

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Competition fuels innovation and helps keep prices low. Other governments looking at the deal. Investigators described Figma as a significant constraining influence over Adobe’s Illustrator and Photoshop editing tools, one that is likely to grow into a competitive force within the market. Why we care.