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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Adding the attribute helps Google to accurately represent the benefits of your loyalty program (as configured on Merchant Center) across Google properties. Why we care.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Data Governance & Salesforce Objects. Reliable data is everything…. The challenge? Being able to scale easily.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Competition fuels innovation and helps keep prices low. Other governments looking at the deal. The transaction would represent the most expensive sale of a privately owned software company in history and was flagged as a concern by 16 member states of the European Union in February. Why we care.

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Google issues refunds amid accusations it missold ads on third-party websites

Search Engine Land

A representative from the search engine confirmed the payments but insisted it was common practice. Advertisers paying premium prices for a service Google has allegedly been failing to deliver will want their ad dollars back. Federal Government. Why we care. Get the daily newsletter search marketers rely on.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Small companies, alternatively, are usually governed by only one decision-maker, so the process of addressing objections is less challenging. Enhanced lead generation With so many SMBs on the worldwide arena, sales representatives have an enormous pool for converting leads.

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3 Ways Inflation Is Changing Consumer Behavior

Salesforce

government warned consumers of inflation earlier this year, but predicted that price increases would be temporary. Driven by unprecedented consumer demand , government spending, labor shortages, and supply chain crises, inflation is having a significant impact on the consumer wallet. The lowdown on inflation. to a 30-year high.

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How to boost sales strategy with a deal desk

PandaDoc

To maximize its effectiveness, a deal desk team often includes representatives from different departments, such as sales, legal, financial, marketing, or product. To streamline deal creation, a deal desk creates templates that incorporate standardized terms, conditions, and pricing models in accordance with the company’s policies.