ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Good UX can help with each of those things. A “braided” approach to UX and design. Image source ). Image source ).

UX 111

UX User Experience Non-Profits A/B testing 111

Martech

FEBRUARY 10, 2022

“Build versus buy” in the context of technology marketplaces is a long-running debate. Both approaches have valid rationales, and over the past two decades as an industry analyst, I’ve seen this choice emerge in pretty much all technology marketplaces. those providing governance solutions). Build vs. buy.

Customers 98

Customers E-commerce Government UX 98

Martech

OCTOBER 10, 2024

6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohesive marketing technology force: Strategy and planning. Technology and implementation. Governance and compliance. This team is composed of experts in various fields, such as: UX design.

Government 70

Government UX Strategize Construction 70

ConversionXL

SEPTEMBER 4, 2019

UX is constrained by browsers. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

UX 103

UX User Experience Engineering Launch 103

ConversionXL

JUNE 26, 2017

Take his course on UX and Usability here. audience → technology → browser/OS report. Hybrid Product analytics organization: Central teams for tools, methods, governance. Data governance – hated but necessary: Rules of play. Raffaela Rein : Becoming a UX-led Company. It’s a journey to become UX lead.

UX 85

UX Cross-sell A/B testing Intrinsic 85

Hubspot

DECEMBER 11, 2020

Between 2012 and 2015 , state governments, cities, major companies, and local businesses around the world adopted the symbol. Ethics in the Design of Technology. Design ethics doesn't just stop with imagery or website UX. One recent example of an accessible technology design was Microsoft's Xbox Adaptive Controller.

UX 101

UX Technique Promote Represent 101

Sales Hacker

MARCH 25, 2025

yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. And mainly the moon now. So yeah, we’ve landed on the moon. Can we use it here? But that was at the core of it. That’s fundamentally what.

GTM 66

GTM X-functional Start-ups Relationship building 66

Hubspot

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Free UX Design Course by Springboard. Learn UX design with this free curriculum covering the best techniques and methods including user research, personas, prototyping and wireframing. That’s never been truer than it is today.

E-commerce 101

E-commerce Negotiate Technique UX 101

Hubspot

AUGUST 1, 2014

Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. Lawyers on both sides of the internet privacy issue have primarily focused on our rights -- many of which are, primarily, protections from government snooping.".

A/B testing 78

A/B testing Profit margin Legal UX 78

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Technology in Marketing Trends. Take Instagram, for example. Their fleeting design isn’t the only differentiating factor.

Follow-up 101

Follow-up Niche Legal Promote 101

ConversionXL

AUGUST 12, 2020

Marty Hayes, Online Business Manager for UK Consumers at Dell Technologies, uses data to show people why customer centricity is important and to get people to start questioning opinions: I once worked for an online womenswear retailer, where our target market was fast-fashion-craving teenage girls and young women. So how can data help you?

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

JUNE 20, 2016

I tend not to trust companies, employees or technology” (10%). There’s hardly a day that goes by without seeing at least one reference in the news about government surveillance, or at least Facebook privacy backlash. Focus on the UX first. You can see that a large amount of this is outside of your sphere of control.

E-commerce 72

E-commerce Customers Trust Government 72

PandaDoc

OCTOBER 3, 2023

Virtual selling, role evolution, ethical practices, and immersive technologies will also emerge. Assess existing tech stack and infrastructure Conducting a comprehensive audit of your current technology tools and platforms is crucial. Before fully integrating this technology into their website, they conducted a pilot test.

Process 52

Process Objectives and Key Results X-functional Sales 52

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. We sometimes even shared that data because you get really useful data, and we shared them with the technology leaders in that company.

Product 57

Product B2B X-functional Growth 57

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. This has made many other governments wary.

Government 109

Government Technology Technology UX 109

ConversionXL

FEBRUARY 8, 2020

Demographics are, of course, used in a broad variety of areas, including education, government, business, etc., In an excellent HBR article , Alexandra Samuel outlines how technology has enabled us to collect psychographic data more easily. for things like policy development and economic research.

Entertainment 81

Entertainment Education Government Technology 81

ConversionXL

MARCH 1, 2017

Demographics are, of course, used in a broad variety of areas, including education, government, business, etc, for things like policy development and economic research. In an excellent HBR article , Alexandra Samuel outlined some key ways technology has enabled us to collect psychographic data more easily. Works in technology.

Entertainment 88

Entertainment Education Technology Technology 88

Xant

MAY 20, 2021

Consumer technologies blend intelligence and automation together behind the scenes to do this. The value of sales execution technologies, and specifically sales engagement, is in the actions you can take. Some technologies limit actions to just two CRM objects: Leads and Contacts. It’s just guessing at scale. Stop guessing.

Sell 77

Sell Objectives and Key Results CRM Territory 77

Xant

MAY 20, 2021

Consumer technologies blend intelligence and automation together behind the scenes to do this. The value of sales execution technologies, and specifically sales engagement, is in the actions you can take. Some technologies limit actions to just two CRM objects: Leads and Contacts. It’s just guessing at scale. Stop guessing.

Sell 52

Sell Objectives and Key Results CRM Territory 52

SaaStr

OCTOBER 24, 2019

I coded most of my life but I studied sociology because I think the interface between people and technology is more interesting than technology alone. And everybody who was somebody, who worked in government they’re like, “No. Like in Washington D.C. the politicians they cut Uber out. Design is amazing.

Launch 45

Launch Growth B2B Networking 45

Salesforce

APRIL 22, 2025

As these technologies become a bigger part of business operations, helping employees get comfortable with key AI concepts can unlock new opportunities and reduce risks. So what does it actually take to build AI literacy – not just for understanding the technology, but for shaping meaningful human-AI interactions?

Objectives and Key Results 64

Objectives and Key Results Government Education Trust 64

Sales Hacker

SEPTEMBER 3, 2020

These are very formal documents, usually issued by government agencies or large corporations. Technology, in particular, is often a victim of the RFP process. A company will spend 6-12 months just making a decision on a product when, in a year or two, the technology might be obsolete. Why Do Companies Issue RFPs?

Process 107

Process Gambling Clients Strategize 107