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AI-Native GTM Teams Run 38% Leaner: The New Normal?

SaaStr

It’s just … so many of the AI leaders seem to be doing it with less GTM headcount. Cursor built a $400M business with what appears to be a skeleton GTM team. Loveable is growing explosively with minimal marketing spend, relying almost entirely on product-led growth and word-of-mouth.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

GTM 77
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GTM 117: From 0 to Acquisition in 3.5 Years Through Community-Led Growth with Cliff Simon

Sales Hacker

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. 22:58) Hiring challenges during rapid growth. (27:34)

GTM 111
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 77
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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

GTM 103
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 83
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Why AI proficiency is today’s must-have marketing skill

Martech

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. AI proficiency is becoming a critical differentiator for marketers. Similarly, Monica.ai

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