SaaStr

AUGUST 2, 2024

If we go back a few years, when PLG was launched in the market, everyone went wild. Your cost of acquisition increases as you go upmarket, so your growth shifts once you need a legal team and other teams for the Enterprise. The GTM strategy is easy to use and caters to small teams around productivity and collaboration.

GTM 113

GTM B2C Growth Sales 113

SaaStr

SEPTEMBER 11, 2024

Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. Lucid is the leading provider of visual collaboration software with over 70M users worldwide.

Territory 122

Territory GTM Price Cross-sell 122

SaaStr

SEPTEMBER 16, 2021

Edith Yeung, General Partner – Race Capital – “Launching Your Startup From $0 to $10M in Revenue. Liam Mulcahy, Director, GTM – Unusual Ventures – presenting “Revenue as a Byproduct: A Systematic Approach To Nailing Sales at the Seed Stage”. Startup Advice”. We raised our $2.8m

Meeting 122

Meeting GTM Presentation Legal 122

SaaStr

MAY 17, 2023

And that’s why CoSell was created, to increase the chance of startups making it by helping GTM teams tap into and connect with people who can help them take the most strategic path to customers with credibility and warmth — because 90% of those startups won’t survive. Launch Day billboards.

GTM 96

GTM Cold Call Customers Networking 96

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy.

Finance 114

Finance Cross-sell SQL GTM 114

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. Thanks in large part to a presentation by former HubSpot CRM Mark Roberge at SaaStr, HubSpot customer Ecobot decided to pursue the same model when launching its software platform for environmental consultants.

Retail 36

Retail Manufacturing GTM Price 36

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM 52

GTM Retail Drivers/motivators Contract 52

SaaStr

JANUARY 6, 2023

There are a lot of opportunities to be found in tinkering and innovating on your GTM side that you may not have thought about before with regard to how to smooth the sales funnel. How long does it take to actually set up your product and launch the product? Number two is integration time. What sort of resources does that need?

Legal 52

Legal Prospecting Customers Contract 52

Sales Hacker

MAY 26, 2021

These responsibilities include sales onboarding for new hires, ensuring that sales has customer-facing resources to fill the sales funnel, and providing training to reps on new company initiatives and product launches. Developing your Sales Operations Skills. This can be categorized into four business objectives.

Territory 69

Territory Objectives and Key Results Finance Cross-sell 69

Sales Hacker

AUGUST 7, 2020

Vice President of Legal Sales. World Wide Leader, Global GTM Sales Methodology Enablement. Launch Consulting Group. Demandbase. Helee (Hillman) Lev. Chief Revenue Officer. Dominique Levin. Co-Chief Executive Officer. Winning By Design(TM). Tara Levin. Denise Lubaway. VP of Sales. Ultranauts Inc. Carol (Luong) Martindale.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Highspot

MAY 20, 2022

Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Because sales playbooks require you to document specific actions reps need to take in order to achieve that goal, GTM teams need to understand which initiatives are necessary to make that goal a reality.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 81

GTM Pitch Up-sell Contact 81

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 77

GTM Sell Pipeline Networking 77

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! On top of this, the sale cycle is longer, more bureaucracy and more legal scrutiny up there. You can’t ctrl-c / ctrl-v a GTM motion). It’s official.

GTM 88

GTM Up-sell Price Start-ups 88

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 62

GTM B2B Follow-up Campaign 62

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Does it have to be in person? What questions reveal the most? How should this data feedback into your product roadmap and pipeline? *

Price 61

Price GTM Up-sell Product 61

SaaStr

FEBRUARY 17, 2025

Content Creation & SEO One company launched an AI-powered content directory (3,000 pages) that drove traffic from 1,000 to 30,000 clicks/day in ~30 days Key learning: Human oversight + AI = 10x output with consistent quality ROI metric to watch: Time-to-publish reduced by 80%+ 2.

GTM 98

GTM Legal Consult Strategize 98

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. His last role was the CFO of Landing, where he oversaw the companys Finance, Legal and People operations.

GTM 83

GTM Finance Cross-sell X-functional 83