SaaStr

JUNE 19, 2024

In this panel discussion, our group will share exactly how they built and launched frontier AI features, followed by massive adoption. How Sales & CS 4x-ed Glean’s ARR and Top Tips for GTM Cross-Collaboration Strategies with Glean’s VP of Sales and Head of CS. ” #2. ” #4. Should be a great one! #5.

GTM 120

GTM Cross-sell Finance Price 120

SaaStr

SEPTEMBER 11, 2024

Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company.

Territory 122

Territory GTM Price Cross-sell 122

SaaStr

JUNE 7, 2024

If you’re looking at the chart below, the top half highlights R&D efforts and the bottom half highlights GTM efforts. GTM heavily involves talking to customers, prospects, frustrated customers and the overall market. Steve Jobs did something we can all be capable of doing: making better decisions with better data.

Product 116

Product GTM Drivers/motivators Launch 116

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 124

GTM SQL X-functional Engineering 124

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Martech

MAY 28, 2024

From automating email campaigns based on user behavior to tracking individual interactions across every touchpoint, HubSpot supports all the functions that help build demand. I think HubSpot has outpaced any other offering in the space and will soon be the go-to player for all things GTM.

GTM 127

GTM Drivers/motivators B2B Campaign 127

ConversionXL

JULY 28, 2021

Its features and capabilities are built to help you not only better understand users, but predict behavior to improve user experience. When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. Image source ).

GTM 146

GTM Follow-up Technique Campaign 146

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . A go-to-market strategy is a detailed step-by-step plan that provides a clear roadmap for launching a product into a market. It clarifies why you’re launching a product.

Go To Market 62

Go To Market GTM Launch Promote 62

ConversionXL

APRIL 24, 2017

It launched in beta last year, which left optimizers around the world waiting in line to try it out. Sean explains why he thinks GTM is the way to go, too… Sean McQuaide , LunaMetrics : “Why use GTM? Google Optimize uses GA goals as experiment objectives and pulls data from GA to calculate experiment results.

A/B testing 102

A/B testing Objectives and Key Results GTM Start-ups 102

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. They get value, make a decision, and buy. PLG is responsible for different parts of the funnel.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 105

GTM Gambling B2B E-commerce 105

Highspot

JANUARY 30, 2025

In the past year, weve seen our customers push enablement far beyond content management and sales readiness to being the system for defining, executing, and optimizing their go-to-market (GTM) initiatives, from launching new products to entering new markets.

Go To Market 52

Go To Market GTM Quota Launch 52

Sales Hacker

APRIL 29, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. At Atlassian, he led all communication products, including the launch of Atlassians first post-IPO product.

GTM 93

GTM Product X-functional Start-ups 93