GTM, Manufacturing and Strategize - Technology Sales Today

GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM

GTM Customers Construction X-functional

5 signs your GTM is too risky and what to do about it

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny. They’re asking different questions and making some explosive comments at the same time: “How do you know your GTM program is managing risk, not manufacturing it?”

GTM

GTM Finance Gambling Government

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM

GTM E-commerce B2B Profit margin

Webinars

How to Coach Reps on Overcoming Sales Objections with Confidence

MORE WEBINARS

What If We Started Thinking About Durable Revenue and Revenue Quality?

Partners in Excellence

MAY 29, 2025

Whether we are embedded in their products, in their manufacturing lines, in their operations, and how they do their work. We look at design-ins, integrations, strategic dependencies, and building trust on an ongoing basis.

Real Estate

Real Estate Healthcare GTM Construction

GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM

GTM X-functional Start-ups Relationship building

13 must-try B2B marketing optimization tools

Martech

APRIL 1, 2025

Looking to research your target audience so you can craft a more relevant GTM strategy and more powerful messaging? Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. ImpelHub is an AI tool for managing comprehensive strategic marketing planning for small B2B businesses.

B2B

B2B GTM Territory Manufacturing

3 steps to align your stack with strategy

Martech

JUNE 4, 2025

They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. Detect how it impacts your customer relationships (GTM strategy). Choose the martech that enables your most important strategic bets. Manufacturing. They dont just buy more tools. That is their focus.

Manufacturing

Manufacturing GTM Education B2C

GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM

GTM Up-sell Start-ups Gaming

Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Deborah: So it seems like we’ve actually run out of time. But thank you both so much.

GTM

GTM Pipeline Healthcare Sales

What Is Enterprise OEM Software Licensing?

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM

GTM Negotiate Profit margin Contract

How to design and execute a rock-solid AI strategy that delivers results

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the context of today’s environment, GTM teams are always talking about priorities. Let’s say that your company decided that manufacturing is the industry you want to target for the next 3-6 months.

GTM

GTM Tradeshows Manufacturing Go To Market

Growth Isn't an Idea. It's a System.

SBI

JUNE 17, 2025

Podcast Tune in for an always-insightful exchange of viewpoints between GTM experts about todays most significant growth issues. Tools Explore our comprehensive array of tools, curated to empower your journey to success. And that’s where most companies fall apart.

Growth

Growth GTM Transportation Healthcare

What Is Enterprise OEM Software Licensing?

Lead Fuze

JANUARY 1, 2022

Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. Target market identification.

Negotiate

Negotiate Profit margin Contract Price

How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101).

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM

GTM Sell Pipeline Networking

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek. Amy Slater.

Sales

Sales Up-sell Start-ups Cross-sell

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Strategize ways to tap into your existing customer base. Now, let’s get started.

Go To Market

Go To Market Process GTM Launch

Mastering SaaS Sales Hiring, Customer Retention, and Growth with OpenAI’s Head of Technical Success, Retool’s Head of Sales and 20VC’s Harry Stebbings

SaaStr

JUNE 28, 2024

Retool does a weekly standup with the entire GTM organization to talk about the wins from the previous week, what they closed, renewed, customers activated, what sales-qualified opportunities were generated, and a disaster that happened to be able to laugh at the hard things. Sometimes, companies rush to verticalization a little too early.

Growth

Growth Customers GTM Sales

51 Automotive Industry Statistics to Highlight Latest Trends

G2

NOVEMBER 20, 2023

Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. The overall trends say a lot about what the majority of drivers are asking for, and the manufacturers deliver accordingly. In 2023, the US car manufacturing market was worth $104.1

Manufacturing

Manufacturing E-commerce Transportation Electricity

Technology Sales Today

GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

5 signs your GTM is too risky and what to do about it

Webinars

Trending Sources

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Webinars

What If We Started Thinking About Durable Revenue and Revenue Quality?

GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

13 must-try B2B marketing optimization tools

3 steps to align your stack with strategy

GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

What Is Enterprise OEM Software Licensing?

How to design and execute a rock-solid AI strategy that delivers results

Growth Isn't an Idea. It's a System.

What Is Enterprise OEM Software Licensing?

How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101).

170+ Women in Sales Share Their Career-Defining Aha Moment

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Mastering SaaS Sales Hiring, Customer Retention, and Growth with OpenAI’s Head of Technical Success, Retool’s Head of Sales and 20VC’s Harry Stebbings

51 Automotive Industry Statistics to Highlight Latest Trends

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