Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM

Martech

JULY 10, 2025

But what we mean is: we’re doing what we’ve always done, or what everyone else is doing or what feels safe in a meeting. In a meeting, saying “We should do more paid social, that always works for us” earns nods. They are accountability gaps masquerading as strategic certainty. “This worked before.”

GTM

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. That requires meeting your stakeholders where they are, not where you are.

GTM

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM

Sales Hacker

JUNE 17, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We set goals for outreach: So many emails, so many social interactions, so many calls/texts, so many conversations, so many meetings. What do we have to change in our GTM to do this?

Customers

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM

SaaStr

JULY 1, 2025

While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. The other 72%?

Territory

Highspot

JULY 7, 2025

Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns. To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack.

Sell

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Constant analysis of your reps’ sales performance can identify both their strengths and areas for improvement. It goes beyond merely tracking revenue.

GTM

Highspot

JULY 13, 2025

By strategically positioning themselves as knowledgeable resources on their product or service category and industry through consistent interaction with their target audience, sales reps can execute social selling tactics that enable them to identify new leads and establish and deepen connections with them over time.

B2B

Hubspot

JULY 18, 2025

The buyer’s journey helps you attract and convert new leads by meeting them where they are in their decision-making process. They immediately sent onboarding tips like “Review your Join and Recap settings” and showed me how to capture my first meeting notes within minutes. Align your entire GTM engine around one core promise.

Referrals

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. Not only do trainers and managers gain time back to focus on more strategic work, but you can also develop more effective training and coaching with less lift. Wed love to hear from you.

GTM

SaaStr

DECEMBER 5, 2024

Strategic Imperative : To stand out, you must: Leverage buyer intent signals Clearly articulate your unique value proposition Engage economic buyers (often the CFO) early in the sales process 3. Join C-suite execs, including SaaStr CEO and Founder, Jason Lemkin and GTM leaders, as he shares what it takes to win the AI race.

GTM

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. You have 500 seats, scrap that, just use us every time you book a meeting or you do X, Y, Z.

GTM

Heinz Marketing

APRIL 30, 2025

times higher than those that dont, and companies integrating AI into forecasting have seen their forecast accuracy improve by 40%, enabling better strategic decisions. AI is no longer reserved for enterprises with massive budgets; its now accessible, affordable, and designed to meet businesses where they are.

Strategize

Highspot

NOVEMBER 24, 2024

It usually includes sales enablement certification assessments to ensure reps meet performance standards before applying their training in the field. Without a structured plan, enablement teams often find themselves in a reactive mode, fire-fighting urgent short-term tasks rather than focusing on more strategic long-term projects.

Pitch

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. GTM 129 Episode Transcript [00:00:00] Scott Barker: Hello, and welcome back to the GTM podcast. Thank you for rocking with me. We are in 2025.

GTM

Highspot

DECEMBER 19, 2024

If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. The Bottom Line: Meet Buyers Where They Are If your buyers are buying digitally, your sellers need to sell digitally. Its time to meet your buyers where they are and win their trustand their business.

GTM

Martech

JUNE 3, 2025

That’s precisely what AI did to Go-to-Market (GTM). By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it. GTM operated like a factory: The more content we pushed, the more MQLs we scored and the more credit we took. It let GTM overextend.

GTM

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. Not only do trainers and managers gain time back to focus on more strategic work, but you can also develop more effective training and coaching with less lift. Wed love to hear from you.

GTM

Sales Hacker

JANUARY 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. seller, head of sales, or commercial cofounder).

GTM

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. The use of AI-powered coaching helps manufacturing GTM teams deliver targeted training and coaching to sharpen reps’ skills without disrupting workflow.

Manufacturing

Martech

JUNE 13, 2025

The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization. It doesn’t have to be that way. It’s about building campaigns on the foundation of what customers actually say they need.

Campaign

SaaStr

MARCH 13, 2025

Meet Our Experts Rajin Alqahtani General Partner at Hypergrowth Partners and interim CMO at Together AI, Rajin brings a unique perspective from both the operational and investment sides of AI scaling. Harvey hit 10x. The bar isn’t just higher – it’s in a different stratosphere.

Growth

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM

Martech

MARCH 6, 2025

Phase 1: Auditing your GTM to find useful signals Think of your GTM audit like a home renovation. Next, associate this data with the entire customer journey to find trends and patterns in how your GTM currently acquires, grows and retains customers. Here is where the insights from your GTM audit become actionable.

GTM

Heinz Marketing

MARCH 13, 2025

The team culture, political environment, executive pressures, and strategic goals all play a role, and those are highly varied. Enterprise rep time is expensive, so spending it on meetings can seem like a waste. Prioritization is the root, and it is a sticky problem. Getting overly specific with a model isnt helpful here.

Objectives and Key Results

SaaStr

MAY 29, 2025

The ideal AI-augmented sales day: 4 demos 2 strategic follow-ups Healthy white space for pipeline generation and opportunity advancement Zero time on CRM hygiene, note-taking, or administrative tasks But here’s the critical caveat: poor AI orchestration creates terrible customer experiences.

GTM

Sales Hacker

JUNE 27, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A discussion with three portfolio companies on what’s working in GTM.

GTM

Sales Hacker

MAY 20, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM

Heinz Marketing

DECEMBER 20, 2024

Applying the concept of marketing orchestration to your go-to-market (GTM) strategy can unlock significant benefits, but it requires careful planning, awareness of potential gaps, and a thoughtful approach to execution. Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.

GTM

SaaStr

MARCH 18, 2025

Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv. Rather than seeing this as a liability, Wiz leveraged it as a strategic advantage — even in its sales team.

GTM

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM

Heinz Marketing

MAY 13, 2025

The better way is to map out your data models across your GTM motions. Here is the simple answer: if you are comparing efforts in the same GTM motion (lets say mid-market lead-gen), then use volume metrics. If we are looking at meetings booked from email cadence one vs. email cadence 2, no problem.

B2B

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM