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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?

B2B 130
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5 Interesting Learnings From Monday at $1.125 Billion in ARR

SaaStr

Monday Has Incredible Free Cash Flow Margins Monday.com has managed the impressive feat of maintaining strong growth while significantly improving profitability metrics. This operational discipline has transformed a business with -53% operating margins in FY-20 to one with 14% non-GAAP operating margins in FY-24 and Q1-25.

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5 suggestions for moving beyond MQL

Martech

The funnel process’s staged linearity played well with how software worked and allowed new martech companies to form a profitable niche. This non-linearity means that MQLs are plucked out at an effectively random point and are bound to give false confidence to sales teams. Improved productivity would also be beneficial.

GTM 89
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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth.

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SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey

SaaStr

In simple terms, the “Rule of 40” states a healthy SaaS company’s a) revenue growth rate plus b) profit margin should exceed 40%. . In equation form, Revenue Growth % + Profit Margin % > 40%. The “Rule of 40” treats 1% of revenue growth as exactly equivalent to 1% of profit margin.

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Product-led growth: 3 important lessons from the front line

Martech

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

Growth 109
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Decoding SaaS Exits: The Most Common Patterns of Successful SaaS Companies

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. See more top GTM jobs on the GTMfund Job Board.

GTM 65