SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Martech

APRIL 20, 2023

LinkedIn: Jeanne Bliss (26K followers) Twitter: @JeanneBliss (25K followers) Website: Customer Bliss James Dodkins James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director. She hosts the podcast Customer Bliss and is the author of several books including the best-selling “Chief Customer Officer 2.0:

Customers 117

Customers Non-Profits GTM Consult 117

SaaStr

NOVEMBER 4, 2022

It’s the monthly sales and marketing spend ratio to the net new monthly profit—new MRR multiplied by gross margin percentage. CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. Unlock non-linear growth by leveraging partnerships. Focus is key.

Growth 19

Growth GTM Cross-sell Non-Profits 19

Partners in Excellence

MAY 23, 2024

Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. Valuations were built on multiples of expected growth and profitability, the SaaS model focusing on growth regardless of cost, didn’t fit. ” Many are considering “new GTM innovations.”

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Keith Jones , Manager of GTM systems at MURAL. Want a bit more context?

GTM 121

GTM Consult Territory Real Estate 121

SaaStr

MARCH 7, 2023

Out of those companies, over 50% were significantly below the Rule of 40 (a company’s combined profit margin and growth rate should exceed 40%) and/or had less than two years of runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 70

GTM Growth Profit margin Contract 70

Sales Hacker

AUGUST 4, 2023

Thanks for reading The GTM Newsletter! The second was profitable and my cofounders and I ran it from Costa Rica and Nicaragua. Worked non-stop to prove myself. The first event made a profit of more than my annual salary at Udemy, and only took me six weeks to organize. They were wildly profitable and grew our list.

GTM 76

GTM Non-Profits Sales Start-ups 76

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Maturity: The height of your product’s adoption and profitability. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

DECEMBER 6, 2023

The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. We want to be more grounded in reality, have a profitable business, make intentional decisions about what we invest in, and think about efficiency.

X-functional 114

X-functional Non-Profits GTM Price 114

Partners in Excellence

MARCH 2, 2024

Today, he runs a consulting company, helping some of the leading manufacturers and start ups building their GTM strategies. Then he moved to the business side of things, running sales in various motorsports companies, founded the Motorcycle Safety Council, started a helmet company and several others. Here’s Eric.

Sell 77

Sell Non-Profits Manufacturing GTM 77

Sales Hacker

NOVEMBER 3, 2020

He is responsible for helping scale Vendition’s GTM strategy by developing partnerships with net new businesses to help Sales Leaders recruit, hire, and train top diverse sales development talent. She also enjoys travel (beach over mountains), reading (fiction over non), tech (Microsoft over Apple), and just generally all things “nerd.”.

Sales 127

Sales Real Estate Non-Profits B2B 127

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee. And if yes, to what extent?

GTM 86

GTM Negotiate Profit margin Contract 86

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). performance.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Sales Hacker

OCTOBER 30, 2018

She is an experienced and strategic GTM leader who loves driving revenue growth. In her free time, Jen serves on the Board of Girls in Tech – Phoenix, a local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Highspot

OCTOBER 23, 2023

It contributes to more than 25% of overall income and profits. Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

DECEMBER 8, 2020

So I was able to take the profit I made through that journey. Another thing that I tend to like to see is people that have pursued non-academic achievements outside of work, that have done remarkable things. The business was turning over about a quarter of a million pounds a year but by the time I was ready to go to university.

Sales 115

Sales E-commerce Technology Technology 115

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 113

GTM Sell Customers Cold Call 113

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 78

GTM Sell Pipeline Networking 78

Sales Hacker

OCTOBER 7, 2021

Now I use all of my experience, skills and knowledge in non-exec director and advisory roles. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Experienced and strategic GTM leader that loves driving revenue growth.”

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Highspot

SEPTEMBER 10, 2024

This requires true partnership across Sales, Marketing, Enablement, and Revenue Operations – a vital cross-GTM collaboration we’ll explore below. Those nurtured leads, in turn, make purchases 47% larger than their non-nurtured counterparts.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

GTM 109

GTM Non-Profits Networking B2B 109

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 100

GTM Gambling B2B E-commerce 100

SaaStr

JANUARY 29, 2025

Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus But it doesn’t happen overnight. It can take 3-4 years to fully sell customers on the entire Procore suite, and it took 7 years for one of its biggest customers to hit $4.5m

Non-Profits 111

Non-Profits GTM Construction Territory 111

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 81

GTM Finance Real Estate SQL 81

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 110

GTM Customers Non-Profits Growth 110