Remove GTM Remove Objection handling Remove Pitch
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. That’s TriNet, T-R-I-N-E t.com/gtm NOW. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 76
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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Handle objections by agreeing then asking a trap question.

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The B2B growth agenda: A blueprint for predictable revenue

Highspot

Maybe your reps are getting stuck because they skipped objection-handling content. Highspot Copilot can analyze calls, review pitches, and deliver timely coaching through personalized nudges. Instead of guessing what to say or send, your reps get timely guidance, objection-handling tips, and approved messaging.

Growth 52
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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. .” A playbook for rebuilding GTM muscle 1. Seed round.

GTM 53
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 92
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Improve Go-To-Market Success with Microlearning

Highspot

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Focus on one high-value area (objection handling).

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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Everything from case studies to pitch decks are tailored to the specific buyer’s needs.

Sell 52