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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

GTM 75
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage. In-person meetings are no longer required. .

Growth 100
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What is a Successful Pivot in SaaS with Skyflow’s CEO Anshu Sharma

SaaStr

The product, the customers, and the GTM were completely different. MongoDB: Not a Pivot They started as documentDB, then NoSQL, and then they added SQL. PayPal: Their Market Stayed the Same PayPal started as a payment encryption service, and now they’re a web-based payment processor. It was something completely new.

GTM 101
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You’re Losing Inbound Leads With a Delayed Response Time — Here’s How We Reply in Under 3 Minutes

Sales Hacker

An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. Building an efficient lead routing and sales follow up process, defining what actions should be taken and enabling the owner to accomplish SLAs (Service Level Agreement).

SQL 108
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 121
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. I turned to sales for a technical recruiting agency and project management services. Interned for Experian developing an international GTM strategy.

Finance 114
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

B2B 105