6 Change Management Hacks for Sales and Marketing Alignment that Lasts
Sales Hacker
JUNE 30, 2022
Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. To get there, sales needs to be all in. Learn: Why is sales and marketing alignment important to ABM?
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