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Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — This can result in shorter sales cycles, higher win rates, and increased revenue. The post What is Sales Enablement?

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How to unlock the power of personalization through edge computing

Martech

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. And that’s the beauty of edge computing.

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The Advanced Guide to Qualitative Research

ConversionXL

A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. If you still can’t get the buy-in or budget, consider the three main ways qualitative research can impact your site. What are the persona’s objections / fears? Create Accurate Personas.

UX 122
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130
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What your enterprise SEO audit may be missing

Search Engine Land

Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical SEO within the website’s structure. Technical SEO pushes your content to the top of search engine results. Focusing solely on technical SEO is a gap in itself.

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Coaching Sales Teams: The Guide To High-Performance Sales Coaching

Gong.io

I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . But we can’t know that for sure unless we see whether it gets results. But they don’t get the results your A-players get, and they don’t know what to do about it. Need inspiration?