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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Managing inside sales can be a full time job.

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Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs

Heinz Marketing

Operate as a “in this together” revenue team : Sales does this already today. When inside sales teams partner with account executives or field sales counterparts, then don’t worry about who generated the opportunity. They work as a team to get the right opportunities created and done. The post Banish the MQL?

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Sales Pipeline Radio, Episode 199: Q & A with Jim Wilson @JimWilsonSF

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You’re in Kirkland, Washington. Matt: I am in Kirkland, Washington.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Today we are in Kirkland, Washington, and excited to have you here.

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Sales Pipeline Radio, Episode 325: Q & A with Justin Clifford

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Sales Pipeline Radio, Episode 243: Q & A with Russell Wurth @rswurth

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. And yeah, the sun’s out.

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Sales Pipeline Radio, Episode 207: Q & A with Mike Schultz @mike_schultz

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.