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CTV overtakes mobile for global ad impressions

Martech

The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform.

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MGID’s Ukraine operations continue despite the bombs

Martech

Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID.

Territory 108
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How We Booked Over 200 Meetings With a Single Email Send

Hubspot

So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing.

Meeting 74
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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

EMEA recorded the largest drop at 7%, while APAC decreased by 2% and LATAM by 3%. This can be compared to NORTHAM with a 10% growth, LATAM with 5%, and APAC with 4%. That's important to note, too, as APAC dropped 40% as a region in terms of contact growth, second only to LATAM which declined 48% last week.

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How COVID-19 Has Impacted Business: A 6-Month Retrospective

Hubspot

Regionally, APAC engaged in the most chat conversations compared to LATAM, EMEA, and NORTHAM. While every region has experienced significant increases for live chat volume, APAC's chat conversations have increased 132% since March, EMEA 86%, LATAM increased 81%, and NORTHAM 81%.

Territory 101
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Shift Technology Selects Highspot to Empower Sales Productivity

Highspot

” Shift Technology has a global sales organization, serving the world’s leading insurers across the US, EMEA, LATAM, and APAC. “Highspot’s intuitive user interface, personalization capabilities and analytics, will allow us to stay up-to-date with content that is always relevant to each of our sales motions.”

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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

LATAM is currently the closest to the benchmark at -2%, following a recent rise in call activity in June. North America created 6% fewer deals in Q2, and EMEA and LATAM trail the group at 12% below Q1 averages. All regions have demonstrated overall positive momentum since the week of April 27.