2023 in review: 3 key trends to inform your 2024 marketing plan
Martech
NOVEMBER 14, 2023
AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. A vendor who doesn’t bring a platform with some application or relevance for AI to a pitch meeting will be discounted in the consideration process.
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