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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. A lengthy list of Marketing Hub updates was unveiled at the events opening (perhaps the longest list of any HubSpot product).

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). Use sales planning software to create a realistic plan for capturing market share.

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Google planning new search engine while working on new search features under Project Magi

Search Engine Land

That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players. Project Magi While Google is working on an all-new search engine, a team of more than 160 Googlers are working full time on adding new features to the existing Google Search.

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This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google Ads to allow ads for sport betting in New York. Google My Business launches new performance reporting.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. However, nearly 40% of U.S.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

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