Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Martech
FEBRUARY 8, 2024
And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?
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